Growth and Development in Chhattisgarh: a Credible State

Chhattisgarh :Credible state with incredible potential Introduction Creation of the State of Chhattisgarh The creation of Chhattisgarh on November 01, 2000 fulfilled the demand for separate statehood that was originally raised in 1925 and subsequently rejected in the post independence era by the State Reorganisation Commission set up in 1954. The ‘Madhya Pradesh Reorganisation Act 2000’ was eventually passed by both houses of Parliament and approved by the President of India on August 25, 2000. This paved the way for the creation of the 26th State of India on November 01, 2000.The creation of the new State of Chhattisgarh has succeeded in granting a sense of identity to its people and has provided them with the unique opportunity to chart their own destiny. General Profile Chhattisgarh located in central India has been carved out of the sixteen eastern and south-eastern districts of undivided Madhya Pradesh. It is a landlocked state bound in the north by Uttar Pradesh an d Jharkhand, in the east by Orissa, in the south by Andhra Pradesh and in the West by Madhya Pradesh and Maharashtra.Chhattisgarh is the tenth largest State in India with an area of approximately 135000 sq kms. The state now consists of 27 districts in 5 divisions with capital in Raipur and high court at Chhattisgarh. The population of the state as per 2001 census is 2,55,40,196(prov. ) In terms of population the State ranks 16th. 80% of the total population lives in rural areas. A large portion of the State’s population comprises of tribals, scheduled castes and scheduled tribes. State has a population density 189 which is fairly low as compared to India.Sex ratio is 991 per thousand of males and ranks 5th in India in this regard. The literacy rate is 71. 04% which is still quite low. Competitive analysis of Chhattisgarh For a comprehensive analysis of the state it is important to assess the State’s potential in terms of its inherent strengths and weaknesses. The SWOT analysis which I am going to present is not intended to be exhaustive. However, it is indicative of some of the primary issues that the State will need to contend with, going forward with its strengths and opportunities. . WEAKNESSES ThreatsThe absence of large local markets, skilled labour, adequate physical infrastructure and low urbanisation are some of the key weaknesses of the State. Landlocked and limited local markets As a virtually landlocked area, the State has to depend heavily on its road and railway network, which is to a considerable extent limited. Additionally a large rural population coupled with low per capita income limits the size of the local market. However, a few cities in the State have demonstrated the potential to develop into substantial local markets, which is evident from their current levels of per capita spending ? Low telephone density The telephone density in the State is low as compared to the national average. This particularly inhibits the effici ent functioning of the service industry that depends heavily on Information and Communication Technology (ICTs). Opportunities Low skilled labour The relatively low level of industrialisation in the State has limited the development of skilled labour. The current availability of skilled labour is further restricted to select industries only due to the absence of a divergent industrial base Limited physical infrastructureState still have vast area of undeveloped land and regions that have been untouched by modern development. While this is the result of years of prior neglect in developing proper physical infrastructure but now constitutes the weakest link in the progress towards economic development Frequent droughts Although the average rainfall in Chhattisgarh compares well with several other states, neglect of traditional water preservation practices in recent times has led to frequent droughts. Further, the proportion of irrigated area in the State is only 16 percent of the t otal cultivable area.There is however, potential to raise the proportion of irrigated area to 75 percent of the total cultivable area Low urbanisation The State ranks low on urbanisation index with limited number of urban centres, which are confined to central Chhattisgarh. Low urbanisation and lack of adequate physical infrastructure are the key reasons why Chhattisgarh is low on national perception, and also ranks low on development indicators along with the perceived potential for development. THREATS Over dependence on natural resourcesThe State must take care to use its natural resources judiciously. An emphasis on balanced and all-round development would be essential to ensure environmentally sustainable growth. Having said that, there is little doubt that the optimal utilisation of natural assets holds the key to State’s development process Political compulsions Political will at all levels is a must to enable any kind of change. Any disruption in the pace or direct ion of proposed reforms could hamper the swift movement towards economic development Suspicion of and opposition to changeThe people of the newly formed State being accustomed to prior neglect, may look upon any kind of change with doubt or suspicion. The State must, in the spirit of participatory democracy, take steps to build consensus and infuse a sense of confidence in its people with specific reference to the objectives, direction and pace of economic development While it is absolutely essential to understand the weaknesses and threats (significant but not exhaustive), it is the aggregate of strengths and opportunities that infuses the State and its people with a sense of optimism about the future.STRENGTHS Rich natural resources Undoubtedly the biggest strength of the State, Chhattisgarh used to contribute 46% of mineral revenues to undivided Madhya Pradesh and is ranked second in the list of mineral producing States in the country. It has rich deposits of limestone, iron-or e, copper-ore, rock phosphate, manganese ore, bauxite, coal, asbestos and mica. In fact Chhattisgarh, along with Orissa and Jharkhand constitute over 80% of the nation’s coal reserves. Chhattisgarh also has proven reserves of diamond – which can, in the future, be a large source of income for the State.Although the State already has a substantial presence of core industries, a large part of the mineral potential is yet untapped, providing Chhattisgarh with a unique opportunity to use its mineral wealth to spur economic development. Apart from minerals, Chhattisgarh also possesses a large forest cover encompassing approximately 44% of the total geographical area. However, the true potential of the minor forest produce is yet to be assessed and utilised. The State has abundant but untapped water resources – essential for harvesting the potential of agriculture. Surplus power Chhattisgarh is fortunate to be one of the few States that are currently power surplus. Th is could be an important criterion for Industrialists making project and investment decisions, to Chhattisgarh’s advantage. Presence of low grade coal makes Chhattisgarh an ideal location for setting up of low cost pit head based thermal power plant, capable of generating power to meet the requirements of other States . By exploiting its unique location along with large coal reserves, Chhattisgarh has the potential to become the power generating hub of India Favourable labour climate Though the relative skill base is low, the presence of a large number of willing and able-bodied people contributes to the presence of a substantial workforce. The State has a high worker participation rate (male and female) and a high labour force in the 15-39 age group. It also has one of the lowest losses in person-days in the country attributed to labour problems Relatively low land cost With a lower population density and urbanisation ratio, the State would be able to offer land at extremel y competitive prices for some time to come ? Fiscal position The fiscal deficit situation of the State is currently under control. It also has reliable sources of public finance and possesses no deficit on account of either the State Electricity Board or Road Transport Corporation. This is contrary to the situation in other states, wherein these agencies are the principal contributors to the fiscal deficit. Political Leadership and Bureaucracy The number of bureaucrats and government employees compared to the other States in the country.This has also resulted in one of the lowest expenditures in the country on government functioning. The presence of a strong, committed and focussed leadership is an asset. OPPORTUNITIES ‘New State’ advantage The fulfilment of the demand for a separate State has given a new sense of identity and pride to the local people. Being a new State and with limited legacies of the past, this is a historic opportunity for Chhattisgarh. It can lev erage on this status to undertake reforms and frame policies to aid rapid social and economic development.No past legacies provide the State with an opportunity to prepare policies which are based on contemporary economic principles and which help create responsive governance. Location advantage The geographic location of the State is strategic – it borders seven states in the country. NH-6, which connects the west to the east, passes through some of the most industrialised areas of the State. Chhattisgarh could use this geographic locational to its advantage to develop a logistics and warehousing network to service the region. Demand for Energy in the countryWhile the rest of India faces acute power shortages, the same is not true of Chhattisgarh. Further, in view of the presence of large coal reserves in the State and the fact that it is situated in the middle of the national power grid makes it an ideal location for setting-up coal pit-head based thermal power plants. P artnership The State recognises the opportunity of an increasingly borderless world and the resulting benefits of forging partnerships with national and international communities, private and developmental institutions to spur economic development. Value additionCurrently a large part of exports from the State is in form of raw material (across minerals, agriculture and forest produce). The state could capitalise on the abundant availability of basic raw material to encourage setting up of processing units for ensuring value addition and subsequently increasing avenues for employment and enhanced income Service industry India has made rapid strides in the service industry in the past few decades. The State could potentially capitalise on these areas of country advantage, specifically in the field of information and biotechnology.It is precisely this aggregate of strengths and opportunities that gives the State a positive and optimistic outlook on the future and the confidence to d raft its Vision Statement. ————————————————- Chhattisgarh Economy The union ministry of Statistics, has included Chhattisgarh as one of the top four states posting 10. 8 per cent GDP growth during 2011-12. It may be termed as a ‘big success', as this was the third year the state has maintained over 10 per cent GDP growth which is more than the national average of 6. 5 %.Chhattisgarh’s success factors in achieving high growth rate are growth in agriculture and industrial production. Agriculture Sector Agriculture is counted as the chief economic occupation of the state. About 80% of the population of the state is rural and the main livelihood of the villagers is agriculture and agriculture-based small industry. The majority of the farmers are still practicing the traditional methods of cultivation, resulting in low growth rates and productivity. The farmers hav e to be made aware of modern technologies suitable to their holdings.Providing adequate knowledge to the farmers is essential for better implementation of the agricultural development plans and to improve the productivity. When a very substantial portion of the population is dependent on agriculture, a situation where nearly 80% of a state's area is covered only by one crop, immediate attention to turn them into double crop areas is needed. Also, very few cash crops are grown in Chhattisgarh, so there is a need to diversify the agriculture produce towards oilseeds and other cash crops. Chhattisgarh is also called the â€Å"rice bowl of central India†.Chhattisgarh has a limited  irrigation  system, with  dams  and  canals  on some rivers. Average rainfall in the state is around 1400  mm and the entire state falls under the rice agroclimatic zone. Large variation in the yearly rainfall directly affects the production of rice. Irrigation is the prime need of the st ate for its overall development and therefore the state government has given top priority to development of irrigation. Industrial sector Power sector Chhattisgarh is one of the few states of India where the power sector is effectively developed.Based on the current production of surplus electric power, the position of the State is comfortable and profitable. Strategically located in central India, Chhattisgarh's large surplus of power can be easily transmitted without losses to any of India's four grids. Chhattisgarh is in the chronically deficit western grid, and is linked to the southern and northern grids. Chhattisgarh provides electricity to several other states because of surplus production and its power hubs are  Korba  and  Bilaspur. Korba in Chhattisgarh is really the Power Capital of India.Apart from NTPC and State Electricity Companies, there are a number of private generation units of large and small capacity. The state government has pursued a liberal policy with regard to captive generation which has resulted in a number of private players coming up. As per a study made by the Power Finance Corporation Ltd. , New Delhi, the state has potential of 61000 MW of additional thermal power in terms of availability of coal for more than 100 years and more than 2500 MW hydel capacity. To use this vast potential, substantial additions to the existing generation capacity are already under way.Non conventional energy sources have been accorded very high priority. A special agency called CREDA (Chhattisgarh Renewable Energy Development Agency) has been set up, and over 1200 villages in dense forests are being electrified using off-grid energy. Micro-Hydel power potential is also being tapped in a big way, and several projects have been identified for viable private investment. Chhattisgarh is emerging as the Power Hub of India – which has the capacity to cover half the demand-supply gap in the entire country. Steel sector The steel industry is on e of the biggest heavy industries of Chhattisgarh.Bhilai Steel Plant, operated by  SAIL, with a capacity of 5. 4 million tonnes per year, is regarded as a significant contributor to the growth of the state’s economy . More than 100 steel rolling mills, 90 sponge iron plants and ferro-alloy units are in Chhattisgarh. Along with Bhilai, Raipur, Bilaspur, Korba and Raigarh have become the steel hub of Chhattisgarh. Today, Raipur has become the center of the steel sector, the biggest market for steel in India. Aluminium sector Bharat Aluminum Company Limited(BALCO), which has a capacity of around one million tonnes each year is the major contributor in this sector.Exports * Handcrafted wood, iron and steel, terra cotta, bell metal and handloom items are major attractions in the international market. * Chhattisgarh is the only state offering quality fabric in Tassar Silk/ Kosa, which has good export potential in the UK, France, Switzerland, Norway, the USA, Canada, Australia, So uth Africa and Japan. * The state has vast potential for exporting processed foods, organically grown cereals, herbal and medicinal products. * Agricultural products such as rice are presently exported in huge quantities to neighbouring countries .Derivatives and intermediates of rice products, processed foods and biodiesel have a huge potential for exports. * Mineral-based products including steel and pig iron, steel castings, forging and equipment, structural steel, cement and silico-mangnese are also exported from Chhattisgarh. Unlocking Natural Resources Realising the true potential of natural resources in Chhattisgarh would be one of the most immediate priorities of the state. This would ensure economic benefits to more than3/4th of the population and help create large markets within the State that would help propel growth in the secondary and the tertiary sectors.Unlocking the true potential of the natural resources would be contingent upon the State’s ability to addres s the issues facing agriculture, forestry, minerals and the water resources sectors as follows: Agriculture is the primary occupation of the people of Chhattisgarh. About 80% of the population depend on it for their livelihood. It is thus vital to the economy of the State, and any initiatives undertaken in this sector would have a lasting impact on the economy. Water being an important input for sustaining agricultural activities, its effective utilisation becomes vital for economic development.Chhattisgarh has sufficient water resources, but this resource largely remains untapped. In terms of the irrigation potential, it is estimated that 43- lakh hectare area can be irrigated as against the existing irrigation potential of 1. 34 lakh hectare Forestry has a significant role in the economic development of Chhattisgarh. 44% of the State is covered with forests, ranking it third in India in terms of forest cover. The State boasts of an abundance of minor forest produce like Tendu leav es, Sal seed, Mahua seed, gum, etc. , which have enormous economic potential Minerals: Chhattisgarh is rich in minerals.It produces 20% of the country's total cement produce. It ranks first in the nation for coal production and second in reserves, third in iron ore production and first in tin production. Limestone,  dolomite  and  bauxite  are abundant. It is the only  tin-ore producing state in the country. Other minerals include corandum,  garnet,  quartz,  marble,  alexandrite  and  diamonds Chhattisgarh has not fully realised the potential of its abundant mineral wealth. The presence of vast reserves of coal, iron ore, limestone, diamond, etc. have positioned the State second in the country’s list of mineral producing statesTOURISM Chhattisgarh, situated in the heart of  India, is endowed with a rich cultural heritage and attractive natural diversity. The state is full of ancient monuments, rare wildlife, exquisitely carved  temples,  Buddhistà ‚  sites,  palaces,  water falls, caves, rock paintings and hill plateaus. Most of these sites are untouched and unexplored and offer a unique and alternate experience to tourists, compared to traditional destinations which have become overcrowded. For tourists who are tired of the crowds at major destinations will like the  Bastar district, with its unique cultural and ecological identity.Conclusion Comparatively being a newly born state, Chhattisgarh is progressing by leaps and bounds. The global winds of changes can easily be sensed here. With its rich heritage it is competing with other states on number of counts and has been recognized at various forums for its achievements. It is both the land of opportunities and challenges. I, through this presentation could voice some of the challenges, which the state is facing, however with its inherent strengths, I am sure, the state will grow and develop at a high pace and can become leading state in the country.The people of Chha ttisgarh are determined to make the things happen, the way they have envisaged. The people are enterprising and are now well versed with change process. The state has exhibited growth pattern higher than targeted in recent past and would continue the trajectory. And therefore I must say in the end that Chattisgarh is the credible state with incredible potential. Now I would like you all to please watch this one minute video to get a feel of Chhattisgarh.

Famous Igneous Rocks

Writing Assignment: Famous Igneous Rocks  25 Points Some very famous stone products are made out of igneous rocks. Select  one  of the items in the list below and do some research on it. Then write a creative story about the travels or life history of the rock that makes up the item.Your story can be as creative as you like but must at least include: * An explanation of the conditions under which the igneous rock was formed in the first place * What the product is today, where it is located, and why it is famous For example, if you choose an item made of granite, explain under what conditions granite forms, and then explain how your item is used today or why it is famous and where someone could find it. Do not exceed one typed page in length. Choose from the following items: * Mt. Rushmore (made of granite) * Plymouth Rock (the actual rock, not the place) (made of dacite) * the Rosetta Stone (made of dacite) the Easter Island Statues (made of several igneous rocks, including ba salt) * the Code of Hammurabi (made of diorite) * the Roman Pantheon (made of granite) * rock samples brought back from the moon during the Apollo 15 mission (made of anorthosite, an igneous rock that has a texture and composition similar to granite) Submit your completed assignment to the  Writing Assignment: Famous Igneous Rocks  assignment link for grading. For more information on how this assignment will be graded, review the  Writing Assignment: Famous Igneous Rocks Rubric.

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My role as a ICT tutor, sometimes requires me to be mentor or even an absent friend to support my learners emotionally through their learning. All of this provides me the means to enable learning to the best of my ability. I have a responsibility to ensure that students gain the knowledge and skills they require to become effective learners. Also the responsibility to meet the high standards of professional and ethical behavior required by the learner, and my profession itself. The responsibilities listed below provide guidance for me as a teacher. * To demonstrate the highest standards of professional behaviour, exercise professional judgement and act in a considerate and sensitive manner when interacting with students, or caregivers, staff and the public. * To be conscious of the need for equitable treatment of all students, including those with disabilities or other special needs; to meet the individual learning needs of students and assist each student to maximize his or her learning outcomes. To be familiar with the provisions of legislation relevant to my official responsibilities. * To perform my duties efficiently and effectively and with honesty, integrity and fairness at all times * To ensure that decisions are made fairly and conveyed promptly both within the Department and to those students and members of the public who have a right to know. * To use information gained in the course of employment only for proper and appropriate purpose. To use public resources economically * I must not, under any circumstances, have sexual relationships with students. It is irrelevant whether the relationship is homosexual or heterosexual, consensual or non-consensual . The age of the students or staff member involved is also irrelevant. * I must not, under any circumstances, engage in conduct of a sexual nature with a student. Improper conduct of a sexual nature by me against a student includes sexual intercourse and any other form of child sexual abuse (which must be notified) as well as but not limited to: inappropriate conversations of a sexual nature; obscene language of a sexual nature; suggestive remarks or actions; jokes of a sexual nature; obscene gestures; unwarranted and inappropriate touching; sexual exhibitionism; personal correspondence with students in respect of my sexual feelings for the student; and deliberate exposure of students to sexual behavior of others. Prescribed medications and non-prescribed medications (such as analgesics) should only be administered in accordance with departmental guidelines. You must not give students alcohol or other drugs, or encourage or condone the use of alcohol or other drugs by students. * I must not, under any circumstances, use any form of discipline that includes any threat of physical violence or harm, corporal punishment or engage in any form of behaviour which could cause physical, emotional or psychological harm of any kind to students. Several examples of good or acceptable behaviour Teacher-student relationships †¢ Participate in social contact with a student only after obtaining informed consent of the student (and principal where appropriate); such contact includes meetings, sporting events, phone calls or electronic communications, e. g. , emails and text messages; †¢ When acting as a student’s mentor, develop a relationship with clear professional boundaries that cannot be misinterpreted as a personal, rather than a professional, interest in the student. If a student develops a ‘crush’ on you, inform a supervisor, so independent, sensitive advice and support are available; †¢ Praise and recognise all students when appropriate, so they all feel fairly treated. †¢ Physically contact students in a way that makes them comfortable, e. g. , shaking hands, a congratulatory pat on the back. †¢ To be alert to cues from students about how comfortable they are in your proximit y and respect individual needs for personal space. †¢ Be aware of cultural norms that may influence interpretation of your behaviour towards students.

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SLP 5 MGT- 412 LABOR LAW; EMPLOYEE SAFETY - Essay Example The procedure allows an employee to be able to state his/her case to the management. After the investigations, the management takes other factors about the employee into consideration. For instance, has the employee been involved in similar cases before, or has the employee been productive towards the goals of the organization? In Frank’s case, the superintended and the supervisor did not use the seven steps to handle the matter at hand. I can thus conclude that it was the wrong action taken. Frank was an average worker, and he had not been faced with a case like this before. Additionally, he was not aware of the consequences if such a mistake happened. The supervisor did not investigate or put Frank’s past performances into consideration. He also ignored the seven tests which should serve as a guideline in such a case. Additionally, there is a need for extra information in a scenario such as Frank’s. For example, the mental and emotional state of Frank should be established. Investigations and more information should be retrieved to explain the unusual trend in Frank’s performance. The next step is to persuade the management to reinstate Frank pending further investigations. The reinstatement may be able to avoid court battles with labor unions. The seven tests procedure only work where there is a union. If I was working in a union-free environment, then I will be less concerned with the seven tests. My employers know the fact that I am not in any labor union. In case a mistake happens, I will be at the mercy of the employer since they will not consider any consequences to face if a labor union is in the picture. When labor unions are present disciplined termination of employment occurs in companies. Many companies fear court battles with the unions, and hence they follow the required procedures while firing its staff members. Employees are also treated well if the company knows they

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Russia and China Foreign Policies on Central Asia - Research Paper Example The interest that China has in Central Asia is not new. The course of the interest in Central Asia entails their concern to extent control over the territory as well as control the territorial security. The sign of interest in this complex advancement is evident from the sustained rhythm of successive visits, since the first tour of Prime Minister Li Peng in 1994. Thus, the guiding thread of China’s foreign policy in relation to Central Asia is essentially to achieve â€Å"stability†. The country of China exists in a political territory that continues to experience restlessness from je frontier zones to the periphery, despite the ending of the Cold War, a course that raises new series of risks. The collapse of the Soviet system and eventual independence of the Central Asian republics marked a remarkable fragmentation of the region in additional to continued autonomisation of the entire region. The effect is that a multitude of opportunities that existed and the stakes entailed for the Peoples Republic of China received a remarkable blow, becoming rather complicated (Lanteigne, 2009). The course is that the movement towards achieving the foreign policy compromises is yet far from conclusions. Another concept entailed in the foreign policy regarding Central Asia is the end of the communism practice in 1989 I the USSR, which in effect granted the republics in the Central Asia region greater liberty (Lanteigne, 2009). Moreover, this development unfortunately coincided with the resurgence of the democratic calls entailed in Beijing, which marked a beginning of a period of agitation in China and the larger region. Notably, the disappearance of the Soviet threat in the region from the end of the Cold War marked the beginning of bilateral relations of the dimensions between China and Central Asia. The course in the 1990s, seemed to take a positive direction as China sought to weave

A Theoretical Vision of Community Essay Example for Free

A Theoretical Vision of Community Essay Introduction and overview of a theoretical vision of community The following document outlines the defense of my theoretical vision of community. It will address the extent to the vision is informed by my particular beliefs and understandings regarding the nature in which a society can more efficiently function. It will also delve into some of the perspectives of communitarian vision in relationship to this particular theoretical vision, and will look into areas of human personality and agency as mechanism for the success and failure of past and future visions of community. The document will also address some of the more intricate theories of knowledge and moral truths, as well as the details of logistics as to how such a community will function in a democratic fashion. Priorities on rights and morals within the community will be addressed, as well as the general systems of social welfare. The concept of equality will be introduced as a force within this envisioned community, and will be analyzed in terms of its meaning within this vision of community. This vision of community will base itself mainly on Conservativism and the visions of group behavior and community from such philosophers as Allen Bloom, Alasdair MacIntyre and Russell Arben Fox. My particular theoretical view of community is quite simple to state, and yet very difficult to enact. It is a view that believes that the human experience is not sustainable if one only works towards individual liberties. It is important to understand the web of relationships to which we all belong. These webs can consists of our relationship to the environment and the earth, our relationship to our local and global community and our relationship to our families, friends and other social networks. By understanding the complex webs of existence that determine the human condition, we can begin to conceptualize a community that is sustainable. Currently we are functioning within a paradigm of an unsustainable collective reality. My vision of community perceives of a group collective whose members dedicate a minimal amount of attention, energy, and resources to projects that uplift the collective. This brings up one of the other principle understandings in my envisioned group. It is that the exclusive pursuit of individual interests, rights and freedoms places an enormous burden on the social and physical environment. Individual rights and freedoms can only work within the greater paradigm of the collective reality that encases it. And so, my vision recognizes the need for human rights and the existence of human agency, while at the same time it recognizes the existence of the human collective. In this sense, my vision gives equal rights to the collective experience as to the individual experience. When considering the state of institutions and organizations in America, one must reconsider the notion of community and morality within a group paradigm. I envision a theoretical community based on much of the resurgence of communitarian ideas. Disturbing trends towards crime and social disorder, as well as an all-prevailing attitude that gives emphasis towards self-affirmation and self-interest. Communitarian ideas focus on restoring integrity in human community efforts and institutions, especially in the administrative and localized realms. Within communitarian studies, one can begin to perceive a renewed interest in a community that fights for basic ideals regarding the human individual character, integrity, and the virtues and values which manifest themselves in the public sphere. My vision of community calls for the embodiment of communitarian ideals and policy approaches which begin at the micro-level of the human individual experience, branching out to the macro-level of cultural and institutional development. The basis of the vision involves a union of individuals committed to becoming the change that they wish to see in the world. This involves the education of good personal conduct and personal responsibility, a notion that has unfortunately seeped out of the basic frame of reference of many individuals of our modern time. This theoretical vision of community is based on a more Conservative approach to the philosophical notion of morality and human decision-making, as well as the functioning of society as a unit. An important aspect of this theoretical vision for society is an idea that as individuals can work as communities that assert moral standards for conduct, we can reduce a reliance on costly government programs. In an economic sense, there is an underlying moral standard for conduct as well, as the individual may think more towards empowering a group of people instead of his own personal interests for gain. In this sense, the theoretical vision for a community is an optimistic take on the nature of the human being as a capable individual for decision-making, given the right education and values. It is true that humans tend to act in selfish ways, but through the creation of community there can be a mental shift whereby the individual can begin to open in awareness. This opening in awareness comes from the direct experience of the benefits involved in creating a society based on cooperation of common goals for the common good. This can only be ingrained into the mind of the individual through the actual experience and practice of living in a community that strives for the common good. Similarly, the modern 21st century society has inspired the mind to search for individual and immediate satisfaction. The communitarian approach considers itself to be the â€Å"essential optimistic view that has animated Americans throughout our history.†[1] I agree that communitarian policy has brought forth positive change in the creation of social and community awareness, as well as the creation of social action that works towards reversing the trends of self-interest alone. If I had to adhere to one particular form of Communitariansism, it would be the Ideological approach to social wellbeing. This approach bases itself on a perceived observation of deteriorating social networks, and an attempt to correct that deterioration by increasing social capital. In my vision of community social capital can be increased by observing what Robert Putnam calls the collective value of all social networks and the inclinations that arise from these networks to do things for each other. To directly quote The Responsive Communitarian Platform:   Ã‚  Ã‚   Many social goals . . . require partnership between public and private groups. Though government should not seek to replace local communities, it may need to empower them by strategies of support, including revenue sharing and technical assistance. There is a great need for study and experimentation with creative use of the structures of civil society, and public-private cooperation, especially where the delivery of health, educational and social services are concerned. The role of the human individual: agency and personality in the community vision The Communitarian approach focuses mainly on the advocating of social capital and the furtherance of the community through an agreement on particular values and morality choices. In my vision of community, this is also one of the strongest aims for the collective. And yet, within that collective import, my vision also holds space for the acknowledgement of human free will, personality or agency. If one creates an ideological or theoretical vision based only on an awareness of the social collective, one misses the duality that exists between the individual and the group as a paradigm of human existence. It is important to understand that human agency is still the motivating force behind all collective vision. Without the personality of the individual, groups would merely consist of collective drones marching to the beat of the loudest drummer. The collective vision of social capital resurgence can only function against the greater backdrop of human individual change and awareness. And so, the basis of this paradigm of collective change is one that acknowledges the need for individual education and the evolution of self. The great irony is that many libertarians or freedom and rights advocates believe themselves to be â€Å"free,† when actually they are merely working within a different paradigm that limits the development of the individual. Allan David Bloom notices this irony in his groundbreaking work The Closing of the American Mind. â€Å"The most successful tyranny,† he states, â€Å"is not the one that uses force to assure uniformity but the one that removes the awareness of other possibilities, that makes it seem inconceivable that other ways are viable, that removes the sense that there is an outside. (p. 249) Bloom’s ideas on human agency and social control are based on preserving certain philosophical truths for later generations. His book is a critique of the contemporary university, and yet we can find within in it the even greater critique of American society. He believes that modern liberal philosophy was responsible for the crisis, stating that the notion that â€Å"a just society could be based upon self-interest alone, coupled by the emergence of relativism in American thought had led to this crisis.† This belief embodies the heart of my vision for a communitarian-based social reality. Here we can clearly see how while the recognition of self-interest, personality and human agency exist and are important, it is through the creation of a solid commitment to the well-being of the whole that the human agency of action can be stimulated to put energy and effort into that ideal. And so, the vision entails a training of the human agency, an education of the individualism and self-interest that, if left unchecked can lead to the social crisis and the void of spirit that we find in America today. In his critique on American universities, Bloom discusses this void of spirit. As it now stands, students have powerful images of what a perfect body is and pursue it incessantly. But deprived of literary guidance, they no longer have any image of a perfect soul, and hence do not long to have one. They do not even imagine that there is such a thing. (p. 67) Bloom discussed how the failure of contemporary education has lead the modern human being to be stunted in the development of self. Modern life in America offers us all the promises of material gain and monetary success, yet these are small mundane offerings being misrepresented as â€Å"success.† The search for commercial gain as the most highly valued element of the human life has poisoned the human soul. I am therefore in full agreement with Bloom that the individual must be educated to search for philosophic truths and self-awareness. In this sense, a huge part of the community vision involves the commitment in each and every individual towards the search for higher truths beyond self-interest and material gain. Macintyre and a theory of morality My theoretical vision of community resonates with the writings of Alasdair Macintyre and his belief that â€Å"the best theory so far† for understanding human morality is the tradition of Thomistic Aristotelianism. Macintyre worked within the tradition of virtue ethics, which states that the most effective way of determining human morality is to actually look into the habits, virtues and knowledge surrounding how one actually lives their life. I am attracted to this particular understanding of moral reason because it resonates with my belief that it is more important to â€Å"be† and â€Å"do,† than to merely come up with lofty ideals that remain in one’s speech and not in behavior. This approach is so elegant in that it focuses on how to make the most out of an entire human life. Many other theories focus on specific issues such as gay rights, abortion, women’s rights and religious debate, but in my vision of community, these issues are merely symptoms of the greater problem. It is more important for each human being to focus on their own good judgment than on the issues that society is debating upon. By focusing on good judgments, meaning honesty, not creating ill will, working to have good speech towards others, non-violence, etc., one creates good character for oneself. The underlying morality of my community, therefore, is not based on anything that any one agency or institution â€Å"decides upon,† but is wholly based on the virtues of life that enable good behavior to emanate naturally from individuals committed to integrity. MacIntyre, who bases himself on the Aristotelian idea of an ethical teleology, believes that right and wrong are more important than the formal rules that attempt to encourage them. MacIntyre emphasizes the need for a community of individuals committed to the highest good. These individuals must be engaged actively in the â€Å"practice† of what he calls â€Å"goods of excellence† rather than any commitment to some exterior moral agent. This, once again, fully parallels my own understanding of an ideal community, whereby the â€Å"proof is in the pudding† of individual action, not within the individual need for rights. Universal morality and truth My vision of community is based on the belief that there is in fact a universal objective moral or truth. At the same time, I am not claiming that I myself can outline what those universals are, nor can I explicitly define a notion of moral truth, but as the saying goes, â€Å"I know it when I see it.† Truth is an experience whereby ones witnesses and experiences. When I speak of morality and value systems throughout this document, it is important to mention that I am not referring to any hard-coded set of rules to be used indiscriminately by force, but am referring to the instilling of values within the individual that actually allow them to become more free. Freedom, in this sense, refers to becoming a more peaceful, aware human being. A part of this peaceful nature entails not harming others, or oneself. And so, when I refer to the education of youth, it does not mean an indoctrination of a group of people, but more an opening of the mind, so as one becomes less and less focused on the individual success, and more and more focuses on the good of all beings. In this sense, I do adhere to the existence of truth as a human universal. This human universal is that we are all looking to lead a life which reduces human suffering, and increases a peaceful existence. The tactics and recommendations provided herein are merely stepping stones to reach that greater freedom. Tradition and traditional values The role of tradition in this vision of community is only tradition-based if that particular tradition works in adherence to the ideals on community up-lifting and the advancement of virtue. Only traditions have the capacity to inspire a community to move forward should be given precedence. Traditions, no matter what ethnic or racial background they come from, are only valuable if they are steeped in the wisdom of the collective reality. This means that traditions that are self-centered or and driven by greed should be avoided. Traditions that work towards special interests of a few very powerful should be ignored. This means that if one were to analyze the current American government or economy, one could determine that much of the tradition of the capitalist society is based on the search for individual material gain. In this sense, the tradition of laissez faire economics and capitalism may be a tradition that could be remedied. On the other hand, there are many American traditions which are based on the spirit of community which should be given space for growth. The value of family and friendship networks, the emphasis placed on spiritual and religious adherence, and the feeling of patriotism towards the country (not government), could be considered as positive traditions. And so, tradition plays a role in my vision of a community inasmuch as the tradition can prove to play a correlating role within the greater scope of the vision. In another sense, my vision of community does take a more conservative approach to ethical matters, and in this sense, may be considered to be steeped in â€Å"traditional values.† Such values include the notion of family, parenting and education. In order to instill a sense of values and morality into the human individual, it is important to start with the new generations. In this way, it is the responsibility of parents to instill certain values of moral education and integrity into their children. This is done by setting an example, not through words alone, but through actions. I believe that most children today are being given an education by teachers or from the mass media. This is an unfortunate fact. The examples that parents are giving it one of the mass consumer, obsessed with acquiring the next technological advancement, or purchasing the latest designer clothes. Most parents are products of the individual-based society. They are so focuses on themselves, that they forget to remind their children of the importance of the greater social reality. Other parents who are less selfish are under huge societal pressures to make enough money to keep up with the current standards of living. These parents, while they may have the desire to educate their children in a good way, simply do not have the time and flexibility to attend to their moral and educational duties. Once again, children are left to be educated by under-paid, over-worked teachers and even worse, the mass media. In my vision of community, workplaces play a crucial role in reestablishing some of the more â€Å"traditional† values involving family life and parenting. Parents, particularly those with young children, need to be given the opportunity for more flexible work schedules. For the sake of the upcoming generations, parents need to be present at the educating forces in the child’s life. Programs such as paid and unpaid parental leave, flextime, shared jobs, opportunities to work at home, and for parents to participate as volunteers and managers in child-care centers, are an integral part of the more traditional vision of family and child education. Furthermore, there needs to be a shift in the collective conscious on how we value parenting. Child raising needs to be given new precedence as one of the most important things that a human being can ever endeavor to attempt. Also, continuing with an adherence to traditional values, it is important that human individual have support with the raising of children. It has been consistently shown that single parent households often have a more difficult time in raising children. This is not to place a moral judgment on single parents, but is just to say that women or men who are left to be single parents should be given more social support due to the sheer lack of resources that they have. Schools represent one of the main areas where the establishment of good morals can be ensued. Because the American family has become so weak, the capacity for parents to provide proper education has been greatly impaired. Schools now play the major role in the character formation of the next generation. Therefore, in the envisioned community, not only do parents and communities play a role in proper education, but also educational institutions would recognize the incredible role that they play in shaping the moral education and value system of students. Tolerance, equality and the creation of peaceful idealism How can a school teach value systems without getting involved in religious issues on morality? Once again, we can come back to the principals discussed earlier in the document, on universal truth. I feel that no one in the community would argue with an organization that teaches us to work for the dignity of all human beings. Nor would anyone be inclined to argue with the teaching of equality, respect and tolerance. Human equality is the highest virtue of this perceived theoretical society. All persons should be treated as equals, and the discrimination of any human being is unacceptable. Of course, these are lofty ideals but we must have some sort of ideal that we can try to work towards. In this sense, we must create an arsenal of peaceful idealism. Peaceful ideals include a peaceful resolution to conflicts. Violence, in any form, should be avoided. Basics such as lying, stealing and killing are universals to be avoided. One could also state that a democratic government which fosters participation from all citizens could be considered as one that works toward peaceful idealism. Totalitarianism and authoritarianism are not. Equal pay for women and men, as well as equal pay for all ethnic groups is another part of peaceful idealism. Much in the same, this ideal can be applied to globalization as well. With the onslaught of the widely spreading mass media and rapid forms of travel and communication, we must also extend our idea of the collective to include the global collective. These same ideals, because they are not religious or culturally or even politically based, can be applied to any group of people. The nature and scope of democracy Like Robert Putnam, I believe that social capital is a key component to building and maintaining democracy. The political setup of society today is a false democracy. The perceived democracy of American society today is actually the an oligarchy of a few very influential, powerful, wealthy corporations. In my envisioned community, there would be much more local participation in politics. Ordered liberty, rather than unchecked, unlimited individual and corporate license would be obtained not through force, but through the cultivation of education which is based on shared values. These shared values are not limited to any particular culture, but are universal values that assure a respect for one another’s rights. In the same, the democracy is based on policies that are accepted as legitimate by the social reality, not policies that are imposed through force. Any political policy that works through force will only be successful at masking the problem. The government of my community would be a real democracy, representative and participant democracy that was responsive to the needs and realities of all community members, regardless of race, gender or religious background. This can be done by creating ways to make citizens of the community feel that they actually have a voice within the decision making process, whether by direct vote or by fostering programs for wellbeing and education. An important part of a democracy is the diffusion of information to the population of citizens. Government needs to be transparent. Similarly, corporations and governments alike must modify their practices to reduce the role of private money, special interests and corruption. Voting is another method for keeping the community constituents involved in the decision making process, but it is not the only method. Being involved in non-political activities such as community volunteering and relief efforts, or social work and fundraising is another way to affect change on the community and be responsible members of society. Economic responsibilities include paying one’s taxes to enjoy social works. Justice In the words of Bloom: The most successful tyranny is not the one that uses force to assure uniformity but the one that removes the awareness of other possibilities, that makes it seem inconceivable that other ways are viable, that removes the sense that there is an outside. (Closing of the American Mind, 249) Law may prescribe that the male nipples be made equal to the female ones, but they still will not give milk. (Closing of the American Mind, 131) The following quotes embody my vision of the creation of collective community in regard to its attitude towards justice. Law and justice systems are only affective inasmuch as they are working towards the truth, or the embodiment of the human universals and peace principals. The justice system of this theoretical society must therefore work towards correcting behavior through education and persuasion. Most methods of the current justice system involve either coercion or through the fear of punishment. This simply masks deeper hidden social ills. What we end up with is a nation full of costly prisons and uneducated human beings, rather than programs which foster education and reasoned judgment.   The realm of justice lies not in unrestrained individual freedoms, nor in harsh governmental control, but in the balance between the two: the communitarian social space. Social justice is one such area of understanding in the community space. This involves the notion of reciprocity. All members of society feels that it is indebted to the collective, just as the collective society feels that it is indebted to its members. In order for social justice to exist, all members must feel a responsibility towards the community effort. Individual rights and responsibilities towards the collective My vision of community gives priority to the â€Å"good† for the collective over the rights of the individual, only if the collective good is something that has been agreed upon by the social reality. This means, the â€Å"good† has been determined by individuals that are clearly searching for higher truths and values in their lives. These values are based on the uplifting of others as a social collective. This approach embodies the need for balance between the rights of the individual (which it also recognizes) and the responsibility that the individual has towards the collective. This means, if the individual is given a plethora of rights, then there must be an exact correlation of strong responsibilities at hand. In this sense, the age-old saying, â€Å"To whom much is given, much is required,† rings true. If I am committed to ensuring the best for the collective, and I am responsible for looking out for the social well-being, the certainly I am an individual that can enjoy many rights. On the contrary, if I am a self-centered individual, only looking out for my own material gain, my rights need to be limited, as I am certainly likely to do grave harm to the social collective. My vision of rights and the collective good is based on a belief that contemporary society has been too liberal in bestowing rights and individual autonomy. This has come at the price of individual and social responsibility. That said, there are many rights that all individual should have. This includes basic human rights like the right to good healthcare, education, a safe living environment, and basic employment. These are rights that all human beings are entitled to. It is of utmost importance to mention that my vision of community, while placing much emphasis on the collective good, does, in no way, place disregard on human rights. I am of the firm belief that the more and more one works towards collective responsibility, the more one can enjoy the rights and freedoms that one is entitles to. Simply bestowing rights to uneducated, self-interested human beings is no freedom at all. Rights and freedoms are only freedoms according to how each and every individual uses them. And so, all individuals in my theoretical vision of community should enjoy a clean environment, public education and works programs, as well as equality under the law. And in this sense, the community or society works at maintaining the delicate balance between individual rights and the collective enjoyment of agreeing upon certain individual limitations. Many critics of a more conservative, non-liberal approach to the philosophy of community cite the First Amendment as an important right. I believe that the First Amendment is an incredibly important right, but that also we should consider the rights of the victims of such a right. Take for example an extremely racist, sexist person. If they have complete freedom to speak their minds, they are doing so at the cost of the wellbeing of others. In a sense, their freedom is incurring on the freedom of the victim of their words. Imagine that that individual is a member of a college campus, and that his words spark an onslaught of sexist and racist behavior on campus. In this case, a college-wide program educating individuals on the benefits, logic and rationale behind having a more tolerant mind state would be helpful to the community by promoting inter-group understanding. This is an example of how we can work to create awareness, understanding and tolerance as morals and values of the highest level, without sacrificing the First Amendment. This can occur because there are some universals of truth that all humans can live by. And so, we should have complete freedom in all sense, if and only if, that freedom does not cause harm to another being within the collective. This is an aspect of the human universals that have been discussed in his document, and is the cornerstone of the greater vision of my view of a theoretical community. Social welfare I believe that the government should not be the sole institution to provide social welfare programs. This involves caring for the sick and elderly, the homeless, the poor and for new immigrants. I believe that we should work as a community to address these problems on a local level, and that government should only intervene if our social systems (as small collectives) fail. Big government programs have proven time and again to be costly and inadequate at meeting the needs of specific local levels.   In the case where it is absolutely necessary, nationwide programs could be established. But once again, I believe it to be much more effective to work to affect change on a micro-level first. This means that social welfare should be attended to by families first. By educating people more and more, there will be less need for the national government to have to intervene. This is a positive step in actually giving individuals more freedom of choice in their lives. By giving the national government power to create social welfare programs, we are actually taking more and more power out of the hands of the local constituent communities. Social goals regarding welfare can be achieved through a partnership between local groups and institutions. A creative use of structures of both civil and private society could be used to create health, education, and social care systems that empower individuals at a local level. Community and excellence of character Russell Arben Fox speaks of a communal authority in his essay, Activity and Communal Authority: Localist Lessons from Puritan and Confucian Communities. While not very fashionable in today’s modern Western society, Fox urges us to look at some of the lessons we can gain from the communal spirit and the goals of excellence of character in both Puritan and Confucian communities. Both cultures work at understanding human arrangements based on ideals of behavior that work towards a moral character or a universal â€Å"worldview† for correct behavior. As we move more and more towards a more relativistic globalized macro culture, we are losing the role of the overarching harmony that must exist within the global â€Å"melting pot.† We are so focused on relativism and cultural differences that we attempt to function as a collective within a chaotic collective mindset. The notion of harmony in Fox’s work is a pivotal part of my own idea of peaceful idealism and human universals. And while I do not agree with either Confucian nor Puritan communities on their ideas of authority, I do believe that contemporary society could learn very valuable insights into their ideas on boundedness, interconnection and harmony. The, Confucian understanding of communal harmony could be easily applied to the justification of the new trend towards localism in the face of mass globalization. Confucian and Puritan understandings are an attempt at arriving at some of the universals that have been discussed through the paper. My vision of community is contingent upon the notion of excellence of character, and it is within this paradigm that all other aspects of society fall into place. But how can we arrive at this Confucian harmony, this excellence of character for the greater social whole? Excellence of character is based on a human dignity and the respect for all beings. I believe that by instilling this value into humans, we can arrive at a responsive community that will be the best form of human organization possible. Self-inquiry is a huge part of the process, and in this sense, human agency is very important to maintain social wellbeing, but at the same time, shared deliberation among the people is also pivotal. My vision of peaceful idealism and human universals may seem utopian. But how can we being to make a better world if we do not first create an ideal or an utopia with which to work towards? This cannot be achieved through authoritarianism and coercion, but through genuine conviction of change within the individual. My vision may seem utopian, but quite frankly, I believe that it is the only hope for a movement towards peace and wellbeing in the world. The global community, on both a global and local level, must work towards programs that deal with the pressing problems that threaten our lives as human beings. More and more we are plagued by war, environmental degradation, social and political unrest and technological breakdown. It is my belief that through the education of collective responsibility, individuals may actually begin to heal some of the great psychological, emotional, social and physical stresses that they are under. And so, the theoretical vision of community is one that is based on a renewed commitment to the social space, a renewed commitment to human rights and equality, and a new commitment to discovery and healthy intellectual debate on human truths and universals. Within this healthy debate, we can hope to achieve a greater understanding of not only the human individual experience, but also the collective one. Resources    Bloom, Allan. 1987. Closing of the American Mind, New York: Simon Schuster. Fox, Russell Arben. Activity and Communal Authority: Localist Lessons from Puritan and Confucian Communities. Friends University MacIntyre, Alasdair. After Virtue. Notre Dame: University of Notre Dame Press, 1981, 2nd edn. 1984. MacIntyre, Alasdair. The MacIntyre Reader. (Knight, Kelvin (ed.)) Notre Dame: University of Notre Dame Press, 1998. Putnam, Robert. Communitarianism, National Public Radio, February 5, 2001. Sandel, Liberalism and the Limits of Justice, 143. [1] The Communitarian Network, Responsive Communitarian Platform Text. http://www.gwu.edu/~ccps/platformtext.html

Colgate Marketing Plan analysis

Colgate Marketing Plan analysis Colgate has realised the significance of marketing plan in its 200 years of existence. This is essential towards understanding the business plans, aims, and communicating the companys horizon within the operational market. This report will focus on the marketing plan for the new Colgate toothbrush called 360 Actiflex, as part of Oral care and Health products which comprises of Tooth paste, Tooth brush, Mouth wash and dental floss. Oral care is important because research indicate that a clean mouth prevents gum disease and prevent heart disease. The plan will address the niche market of dental professional which will recommend the product to their clients and the product brand name will remain to be Colgate. Situation Analysis Colgate Palmolive has been in existence for over 200 hundred years and they operate in more than 70 countries such as Brazil, America, Latin America, Asian etc which will enable to penetrate the new market easily. This is as a result of their brand, experience, capacity in term of resources and existing structure. Product Classification The 360 Actiflex brush with flexible head for cheek and tongue cleaner is design to clean all direction, to remove bacteria from your teeth, cheek, gum and tongue for healthier mouth. Customers want toothbrush that can give them healthy clean teeth and breathe at a reasonable price. Market Summary Colgate Palmolive is aiming to increase its market share in toothbrush which is currently at 30% in 2009 by demonstrating proficiency and professionalism by serving new and existing customers. Through the RD, Colgate has been able to improve their existing products and introduce more products which meet the customers need in dental care. Market Needs According to research, customers only need two or three toothbrushes a year. 65% of customers have more than one toothbrush, 24% keep brush at work 54% have special toothbrush for travelling. Buying Behaviour Pattern Customers base their purchase of tooth brush on how comfortable it feels in their mouth, whether it is soft enough and suits their mouth size or flexible enough. Their purchase is also base on the ability of the toothbrush to remove food particles, plaque removal and gum stimulation. SWOT ANALYSIS Strengths Colgate maintains strong relationship with dental professional, wholesalers and retailers. Have a good communication with the consumers through media and other social resources Extensive industry knowledge and expertise Well designed training programme. Ability to convince customers to spend more though continual rebranding and growing company sales by releasing new twists on under established brands. Weaknesses Increase competition where other competitors produce the same products. The recent recession has impact on the reduction of planned expansion. Opportunities Oral care is a growing industry with the ever changing customers taste. Continuous innovation using the idea technology challenge. Threats Changes in exchange rates for foreign currencies, which may reduce the U.S. dollar value of revenue, receive from oversea market sales. Political or economic instability or changing macroeconomic conditions in our major markets, Lack of well-established or reliable legal systems in certain areas where the Company operates, Objective Setting Colgate by introducing the 360 Actiflex toothbrush is aiming to achieve the following objectives: To retain the 20% existing loyal customers To increase current awareness level of brand from 5% to 15% in 12 months through integrated campaign of advertising, sales promotion and sponsorship. To acquire more customers by targeting the luxury segments of the market. Strategy Development The objective of Colgate Palmolive is to position the company as continuous market leader of oral care and Heath care, serving domestic market as well as international market. To enter the market Colgate will start with our dental professionals whom we have collaboration with in our existing various areas of operation. The company will make small adaptation upon on this product which will permit to save cost. There will be a launch of the product in selected dental professionals where the demonstration of how the product is use will be provided. Tactics As part of tactic the large advertising campaigns will be launched through promotion activities which will include advertising by posters, television, outdoor adverts, online adverts. B: CRITICALLY EVALUATE THE MARKETING PLAN, IN PARTICULAR ITS MARKETING ENVIRONMENT. Marketing environment entails the players and powers outside the marketing that affect management steadiness to build and sustain effective relationships with target customers. Prosperous Companies mostly identify the vital importance of continuously observing and adapting to the ever-changing environment. The marketing environment of a company can be categorised into two areas this include macro environment and micro environment, the macro environment include the main actors of the company involved in producing, distributing, and promoting the offering. The marketing environment analysis can provide insight of online and offline competitive environments. Using Five Forces Model, Porter explains that in any industry there are five forces that influence what happens within the industry, these five forces combine to make up the business environment. By studying the structure of dynamics between these forces, the company can discover opportunities for improving the marketing strategies. When developing company marketing plan which include the marketing, this can not be completely ruled out strategies Colgate Palmolive can identify the forces as: The Threat of new entrants There has been n o major new entrant to the industry for the past few years leaving the giant manufacturer of consumer goods like Colgate and others to dominate the scene. However, no major changes appear to be existing barriers to entry such as the economies of scale already benefited by the Colgate as a player who have been in the business for long. As a result of difficult trading conditions in the environment, capital requirements and integration costs are high due to the downturn in the increase interest rates rises. Power of supplier Tighter credit markets may lead to business disruptions for certain of the suppliers, contract manufacturers or trade customers which could, in turn, adversely impact colgate business. Even though this look impossible as the supplier will not want to loss Colgate business because of its global presence worldwide, this cannot be totally ruled out. Competitive Rivalry Significant competition in the industry could affect the business, for instance the rigorous competition around the world, especially from the bigger multinational consumer product companies who have greater resources than Colgate. The ability to compete depends on the strength of our brands and on our ability to protect our patent, trademark and trade dress rights and to defend against related challenges brought by competitors. A failure to compete effectively could adversely affect the growth and profitability of the company Limitation of the Five forces method The limitation of this method is the interaction of the forces with each other especially in relation to the cosmetic life cycle which affect the competitive forces significantly. Media/IT Interference at Colgate Palm Olive In 200 years of existence, information technology and media has assisted to develop a vibrant organization at Colgate. As the trend in IT changes over the years, it has also been reflected in every operations the organization. Starting with the ancient IBM system units of early 1950s to the first consumer computers of 1977 (Apple I, II III), Colgate has grown alongside to compliment the transition with time. In the modern era, parts of the positive impacts can be seen in bulletin board services, computer conferencing, computer output on microfilm, communication network, decision support systems, Electronic mail (e-mail), Electronic spread sheet, Telex, video chat, teleconferencing and the likes has been a major contribution of IT and media to the industry. Not to mention the advanced electronic instrumentation for packaging and transportation that we could notice at every stage of production. Marketing to a layman can now be found on twitter, facebook, youtube, text messaging, google, eposters and the likes. On a negative side, insecurity of data and records has been a major setback of modern IT and media in marketing. The major fear here lies in the future of the system whether or not it still pose similar advantages or negative significance. All the aforementioned means of marketing in the modern era has lots of impacts both positively and negatively: Positive Impacts of Media/IT Marketing speed and Convenience Modern IT/media has posed lots of advantages on how fast information can be disseminated. A SATA system has a data transfer rate of 300Mb/s (Wisegeek 2011). It indicates that a huge data of the size of a disc could be communicated to a large set of audience in less than one second. Marketing is now possible 24 hours a day, 365 days a year. Customers can now bridge the queuing problems at stores (Hollensen 2007). Cheaper dissemination routes Because of easy means of data flow, the cost of distribution has fallen considerably over time. It cots as low as 50 pence to fax a page whereas millions of pages will sent across the internet/media at almost a free distribution cost. Apart from the fact that the whole world receives the information at once and at the same quality, the impacts are the same with the impression expressed. Moreover, it is possible to search for the lowest price available for brands (Hollensen 2007). Online financial services are also possible through these means. Effective communication Media and IT has made it possible to decide on target audience, detailed information like product, availability, and pricing are provided for the people. Through the use of multimedia, the customers could have a better understanding of their needs by for example depicting the interior decorations or by showing the beauty of housing estates. Means of reducing workloads Marketing requires lots of workloads which have been reduced by adopting information technology. IT supports the full range of organizational functions and processes that delivers products and services to customers and other key stakeholders (Chaffey et al. 2000). Different functional parts of the organization can be corporately glued with the aid of this tool. Negative Impacts of Media/IT Despite the raging benefits enjoyed by the organizations using IT/Media, the following fears are yet to be addressed: Authentication Identity problem is still yet a major problem of modern marketing. The use of passwords as a safe key has been compounded by the hacking programmers. Loop holes have been created in lots of marketing links. This has posed a challenge to the future of e-marketing/media communication systems. Spam Disease Spam diseases in marketing involves filtering off of positive information from the direct sender by hackers or computer viruses Data Saturation Crashing marketing There is tendency for marketing crash of similar products from different manufacturers. Sometimes we found it difficult identifying the differences in the advertisement from similar companies. Insecurity channels Crackers often capture details rendering the marketing system unsafe for customers. Many fears have been expressed by customers on crackers capturing the credit/debit card details. This is still a threat to be investigated in future of information technology and media. References S Hollensen (2007) Global Marketing A decision-oriented approach, fourth edition pp. 499-506. Wisegeek (2011) A website on data transfer rate, [online], Available at www.wisegeek.com/what-is-data-transfer-rate.htm Assessed: 29 Mar. 11

The Impact Of Globalization On Engineering Companies

The Impact Of Globalization On Engineering Companies Globalization is one of the prominent features in the current trend of evolution for national economies. Companies and Nations can be offered with huge potential profits through globalization, but it is more complicated to implement because of widely differing expectations, standard of living, cultures and values as well as unexpected global cause-and-effect linkages. [1] Financial Globalization: Combination of sedentary financial system of a particular country with international organization as well as financial markets. Financial globalization acts as a safeguard against national shocks, an excellent system for the global allocation of resources in a more efficient way. [2] Production Globalization: Producers are getting more benefits from different cultures cheap labors all around the world, due to which world has become the global village. Companies prefer other parts of the world, where products are available at lower cost. Other reason for this is availability of natural resources in the country preferred facility provided by that country for foreign investments. This has a wide application addressed as production globalization, which needs higher technological knowledge countries with highly skilled people. [3] Competitive Globalization: In world where global competition is increasingly growing, nation has become more, not less, prominent. Basis of competition being shifted more more, the generation orientation of knowledge, role of nation has flourished. Competitive advantages is generated and approved through a highly confined process. Diversity in national values, culture, economic structures, institutions histories are all devoted to competitive success. Companies achieve competitive advantage through acts of innovation with broadest sense, including the new ways new technologies, this helps in perceiving an entirely new market opportunity. Globalization of Industry technology always helps in creating new winners also losers within the national economy for the competition to be more stronger. [4] Basic step of globalization is that, it is an intensified transference of exchange of things between pre-constituted units, being they are political, economic and cultural. Thus, Globalization signifies a process of change which originates at the level of unit in terms of unintended consequences of interaction between units. [5] Understanding of globalization can be accomplished in terms of range of values across the below mentioned four characteristics. When we see how far it reaches, broader geographical effects could be experienced in events and actions that take place. Globalization involves social, political economic activities being stretched and once it is implemented onto the process, one part of the world has an increasing effect on the situations in the other parts of world. http://t0.gstatic.com/images?q=tbn:ANd9GcTBMX7rPCg3IhrcLq9BVCHUHJAqtsGMIvMazbRNCChdlvBT6obQ Fig: Understanding the concept of globalization. (Google Images) Speed of global interconnections processes are uncertain. Results of developments in travel and communication technology have larger velocity. Impact of Globalization cannot be expected only in single type, but there are four different types of impact or outcome. Decisional Impact: What are the effects of globalizing processes? How do individuals, corporations, organization government make decisions? Institutional Impact: How the agendas of organizations and individuals are changed and structure their preferences regarding choices and influences? Distributive Impact: How is the distribution of way, wealth power within and among the countries changed? Structural Impact: How are the patterns behavior structured? This contains Social patterns, political patterns, economic patterns etc. [6] Source of lot of disputes over globalization involves different perceptions and the criteria employed in conceptualizing and defining it. Globalization of any market is at hand. The powerful force drive arises by comprising the commonality of the technology. This has three distinct abilities over the idea of Globalization, as explained below. (Source-International sociology p-180) Globalization as Transference implies that there is an exchange across the existing unit boundaries, units and systems but it is presumed to be identical to each other. Considering this interpretation, concept of globalization is an individuals ontology, which is logically open for methodological structuring possibilities. Hence takes place at an inside out direction in its flow. Following this logic of transference, we have an intense condensation of consequences today with larger systems being coupled over a corresponding inability to account for how the transformation of units might occur in process. So when there is a certain effect, it is possible to argue that globalization has a new geographical extension of state authority for pushing forward the process, while modern state remains as a globalization vehicle. (Source-International sociology p-184) Globalization as Transformation is a process which occurs at system level, affecting both system and identity of units in equal proportion. This concept is distinct from the first concept which defines the concept of globalization as a multidimensional process that takes place outside in. But there is continuity between them, wherein this second concept theorizes exactly about what is left out and rendered enigmatically by the first concept. Transformation preserves the distinction between unit and the system, but relativizes problematizes the system by turning it into a same level of units analyzed as its constituent parts. From this point of view, globalization might be made to look both necessary irreversible. (Source-International sociology P-186) Globalization as Transcendence implies those distinctions that together condition unit, system and dimension identity. Under this case, the Globalization is neither inside out nor outside in but rather a process that dissolves the divide between inside and outside. This concept is harder than that of transformation, because its concepts are beyond conventional theoretical categories. Globalization brings change not only to identify the units system, but also to the conditions of existence of objects of enquiry and the fields where they are temporalized as per the requirement of human knowledge, hence deriving the globalization forward in a dynamic irreducible form within particular dimensions. [5] Impact of Globalization: People rely more on market economy which has provided more faith in private capital resources, wherein International organizations started playing vital role in developing Industries giving fair impact to certain extent by giving varied opportunities. http://www.fotosearch.com/bthumb/ICN/ICN219/F0015451.jpg It helped in improving better productivity, hence improving standard of living. These are the positive impacts of Globalization over the Industries. The negative impact of globalization has thrown uncertain challenges like inequality across within industries along with market and environmental situations becoming worse. Industries being guarded by trade, investments financial issues, Liberalization process took the pace of Globalization. Financial globalization impact is huge in the composition of national international capital markets. The banking system was mostly stirred it had to experience the dis-intermediation. http://t0.gstatic.com/images?q=tbn:ANd9GcRrMsuwZagwCgZtdlvGarflv8WtMe8wwn7gLFHuIdM2SwzhSK38rA Positive Impact: Enhanced capital flow in each every country with which a country at any time is ready to face the financial confrontation. Capital flow between nations increased, which resulted in a well-organized way Improvement in the standard of living. Negative impact: Poor economy of any country would be affected by financial shocks of different countries. It would cause a severe disorder cost high for stock market turbulence, bank failures, corporate bankruptcies, currency depreciation, etc. For financially developed countries, financial globalization would reap out an extremely advantageous output. [7] Impact of Competitive globalization- Globalization has created fast growing market that stimulates new competition, demands higher level of efficiency requires true ability in supply chain development. Globalization of Industry technology promises to accelerate transnational integration cross-fertilization in engineering, technology and management. http://t1.gstatic.com/images?q=tbn:ANd9GcRnTBkbtQLFxjzqpMHpcT35VTbgrkxliOTxbhXoynzCICu388zGlg Fig: Competitive Globalization. (Google images) Competitive globalization of technical activities improves the difference and depth of current stock of world engineering and resources thereby provide greater stimulus to economic growth and technological development. [8] Impact of Production Globalization- Major measures initiated as a part of the liberalisation and globalisation strategy in the early nineties included scrapping of the industrial licensing regime, reduction in the specialization, correction of the ownership and the restrictive trade practice act, start of the privatisation programme, reduction in tariff rates and change over to the market determined exchange rates. http://t1.gstatic.com/images?q=tbn:ANd9GcQtzwR1iADc_QOa2sHQDTdvo4QSGRu-RHNJ5TT_SBE5RX8OZsTd Fig: Production Globalization (Google Images) India has to concentrate on five important areas to achieve the set goal. The areas like technological entrepreneurship, new business openings for small and medium enterprises, importance of quality management, new prospects in rural areas and privatisation of financial institutions. The manufacturing of technology and management of technology are two different significant areas in the country. [9] Globalization has many positive, contemporary enterprising aspects so as to increase the market access, capital access access to technology which improves the income employment opportunities. Intensified competition given through the transfer of investments, production rapid structural changes is the main principle of globalization. But if there is any pressure from globalization, it would affect the employment relations at regional, national international levels. Source- Human resource champions (Dave Ulrich) p-176 Important Effects of Globalization are raising competitiveness, relocation of economic activities, structural changes in economy, increased integration of global economic activities, improving technological advancements, increased innovation and skill mismatch. Impact of globalization varies considerably according to the organizational settings within each country; this framework influences the employer strategies business interests. Source- Human Resource Champions (Dave Ulrich) P-181 [10] Challenges of Globalization: The influence of globalization framework describes extent to which the firms respond to the opportunities threats evinced by Globalization; it is characterized by management initiatives to modify business tactics, marketing activities general series of tactical exercises in adroit move characterized by craftiness. Challenge : Earth Puzzle Prominent challenges of globalization are, competitive horizon is dominated by globalization. Globalization entails new ways of thinking about business; it may be regarding new markets, products, mind sets or competencies. Complex network of global centers of excellence is required for effective global competencies. Developing countries when integrated into global economy will present difficult challenges which are worth gaining. This is to be more significantly achieved by Industrial Developing countries. This provides an opportunity to improve the welfare over the long term. Wide ranging impact of globalization touches on many basic philosophical questions that give raise to different challenges. Globalization challenges to the traditional assumptions like profound quantitative increase in and intensification of social relations. [11] Detailed Description of Globalization impact over the service, product financial issues: To understand this whole concept, let us consider an example to be the context; wherein I have considered QUEST GLOBAL to explain this whole concept. http://www.quest-global.com/images/Quest_logo.gif Fig: Quest Global (questglobal.com) Growing is easy when company is small, but growing is not as easy when the same company grows bigger. Quest global is a leading provider of diversified engineering manufacturing services globally. It employs over 2000 professionals and has delivery centers in India, USA, Italy, Japan, Germany, France, Singapore, UK Spain. Quest Global is ranked World No.1 in Engineering Service Outsourcing by the Black Book of Outsourcing 2009. Quest Manufacturing specializes in precision manufacturing for aerospace, automotive and industrial components, power generation, large scale turnkey fabrication, design and manufacturing of test rigs, tooling, fixtures and gages. Quest has partnered with more than 10,000 companies around globe. It is a globalized company which is more stable in the systems management market for more than 20 years offering solid brand recognition. All over the world customers have selected Quest Global because of its product innovation passion, deep manufacturing expertise main focus over the consumer needs. [12] Milestones: At first, found Ajit Prabhu Aravind Melligeri in New York (Chairman and Chief executive Officer); after which Quest Global India was set up in Bangalore. It acquired a position of leader in providing Computer Aided Engineering consulting services, so as to enter the automotive domain. Finally by 2 years of hard work, it received its ISO 9001:2000 certification. Next step was getting appointed by Ansys, as its first-of-its-kind Centre of excellence in India. http://www.hfmametrony.org/Portals/0/Milestones_side.jpg Fig: Milestone (Google images) It signed up with United Technologies in Aero scope domain to provide good services. Wholly owned subsidiary was set up in Italy with its office at Florence, then in China with its office at Hangzhou. It received funding from Carlyle group that invested so as to improve its facilities to access new customers or markets. Wholly owned subsidiary was set up in Japan with its office in Yokohama City. Expanding of Aerospace manufacturing and Magellan Aero scope; Quest Global Manufacturing signs a 10 year strategic agreement. Both Quest Global and Magellan launch Indias first special processing facility for aerospace manufacturing. It received the award ISO 27001 for product development and engineering solutions promoters bought back the Carlyle stake. It achieved AS9100 Certification for aerospace manufacturing. Quest global becomes 1st India private sector player qualified globally to offer end to end solutions to EADS (European Aeronautic Defence Space Company). Quest manufacturing sets up a sheet metal fabrication facility for aerospace. Company got the notification from Government of India to lease out land at its precision engineering SEZ (Special Economic Zones) at Belgaum, India. It won competitive strategy leadership award from Frost Sullivan. It acquired ASE (Automotive Service Excellence) Technologies. It was awarded International Head Quarters Status by EDB (Economic Development Board), Singapore. Quest Globals commitment to quality and distinguished record in Engineering Consulting Services and Manufacturing has enabled it to establish a leadership position in most of its service offerings. With a best-in-class global leadership team, Quest Global is recognized as one of the largest pure play engineering services player, providing integrated product development and build solutions across the engineering services value chain. [13] After looking at all these achievements, we can understand how well this company is influenced by the production competitive efficiencies and has helped the company to grow in a well-developed manner globally all over the world. The vision of this company is to be most recognized respected global product development solutions partner to their customers. With respect to these visions, the company has its mission set which is to enhance the profitability of their customers through globalization. The core values for acquiring this mission are:http://www.eaaev.org/images/mission-statement.jpg Customer focus. Change championship. Teamwork. Accountability. To provide the globalized engineering service, they made use of crucial soft skills with the conclusion that, there is no one size fits to all solution for managing that satisfying level of end users. According to their opinion, customer relationship management communication were important for which the result would be seen in the milestones mentioned above. There is a tremendous change experienced in outsourcing characteristics which is aiming towards the tactical strategic benefits globally. Initially started with the availability of resources, which is now transformed into strategic initiatives like diversity, new capabilities catching up new markets trend for increase in productivity profitability of company. This has given major challenges ahead before achieving the goal that is set by the company. The solution for these major challenges was an excellent program managing framework, which helped in achieving the goals, maintain implement increasing benefits within the company. The foremost and key successful factor for the success of globalization is an effective efficient framework for managing the program in more productive manner. This process includes understanding customer needs, new value propositions based on the extracted needs, implementation of approved value propositions, value addition which helped in continuously improving. All these factors were achieved only through efficient coordinating with end users, management, sponsors, team members, supporting functions and suppliers for the relevant integration and control of various processes. Once the goals are being set into the framework, it is very important that clear objectives are to be defined for the whole process to be successful. In most of globalized environments all the parameters are framed for the growth support of the business, increase in the return of investment (margin velocity), continuously customizing the customer needs not losing any opportunities. The driving factor that contributes to pull push system required highly motivated and energetic leadership which plays the vital role and to react for changes that may occur drastically. All processes were made flexible, mature capable at all stages- program, project, task activity. Resulting output with standards were made acceptable by appearance, domain or the function. This success was made possible by establishing proper vision, mission, growth, n finally implementing these road maps with effective controlling changing these maps according to the customer requirements. SWOT analysis was more reliable for understanding the customer needs by filling the frequent gaps or risk analysis. To foster the quality, detailed process tools were used in the framework. Techniques like Manage by wandering around (MBWA) Manage by action items (MBAI) were used as a key drive to the success. This company has three different domains in which it has been successful all these years; they are Aerospace, Automotive Industrial products. When we just concentrate on how this company has improved globally within all these three domains individually, we get to know different characteristics from each and every domain. Looking into the Quest Manufacturing domain, it specializes in manufacturing products with precision, fabrication of sheet metal, tool design development, aerospace gauges fixtures, special processing, Industrial automotive verticals. Customized end-to-end solution is provided by flexible and modular approach from design to manufacturing; this reduces the cost value being increased. When exploring Quest Engineering domain, this company provides modified manufacturing engineering services. This company helps customers in different fields like industrial products, consumer electronics, in aerospace, health care, oil gas, power generation so as to cut product development costs, shortening lead times, maximizing the availability of resources, extending capacity by providing the complete support across the product life cycle from design modeling through analysis, prototyping, automation, data documentation, instrumentation controls, embedded systems development, manufacturing support, vendor management in-house precision machining. [14] They utilize a systematic approach called Global product development in order to bring resources together and manage from low cost regions to improve the customers profitability. It also uses SEZ for precision engineering which provides best-in-class facilities infrastructure for aerospace industry. C:UsersNamrathaDesktopashwiniCapture.PNG Fig (a): Increased Variation in achievement of the company in previous years. (Image from trusted source) Influence of financial, competitive production globalization on the relationship of Quest-Global and its client world-wide includes lot many significant factors. They are: Mindset We will do. There are 3 important mindset over which the company must focus for the productive outcome. They are It will happen, It may or may not happen or Its not going to happen. Chances of the companys success increases dramatically only when the process starts with We can do it mindset. Quality Delivery- Customers are God. No service business can sustain grow if it is not able to cherish its customers. Repeating business makes the issue possible. Quality always comes first, cost always comes next. Customer Focus Listen to the Customers. Customers are the vital players of any company are business, because they are the providers of Statement of work they are the individuals who give purchase orders. Hands on value driven It is not just the job we have to perform, but it is our mission. This must be the attitude of people involved in work in any company. This was the concern each every worker in this company which has increased the global position of this company to a very large extent as shown in the graph. [Information from trusted source] The other two important factors that are influencing the growth of this company worldwide drastically are Outsourcing Off-shoring. To make the product development cost minimum, to shorten the lead time, for the capacity to be extended, engineering resources to be maximized, the company use the technique of Outsourcing. To build deliver the products that are better and cheaper, to minimize the developing costs, to reduce the lead time, maximizing the resources, the technique of Off-shore engineering service is being used. This transforms the vendor company into a global force. Hence, this company is one of the top off-shore engineering companies for its resilience as a mature stable for their clients. Quests expertise in outsourcing engineering services ranges from concept design, detailing analysis, to product realization solution in all fields like aerospace, civil structures, power generation, industrial products, oil gas and transportation. They provide better, faster more value-optimized solutions through global product development framework. [15] Conclusion: By realizing their future goal, they clocked the revenue value fixed per every headcount in the company to certain value for certain time period. Even under that recession period that occurred in 2008, it grew its revenue by 15%. This had an effect of growth mindset, strong cost controls cautious spending which helped them in sailing over complications without making any undeniable choices across the board until this point of their global journey. http://t2.gstatic.com/images?q=tbn:ANd9GcQDS4AnZna9f_qOuJaY7tOS6hGlBctOF8PwL1Cu9Y78BkRXqjtV Fig: conclusion (Google images) They also used the strong key factors to stand strong over the global market; they are committed team members, focused strategy on strategic accounts, ability to adapt and meet the client needs. The company looks its future goals in a very promising way, due to which they are backed by strong bonding with their strategic accounts with Rolls Royce, Pratt Whitney, GE, Hamilton, Sundstrand, PG, EADS and several other emerging accounts. Their belief in saying, Past success does not guarantee the future success has helped them in achieving a drive of 40% growth every year. This result has created a dynamic market that has stimulated a strong competitive environment within the company and also the demands have reached a very high level of efficiency, this also requires true ability in supply chain development for both Financial and production impact. The Industry technology they are using, it promises to accelerate transnational integration cross-fertilization in all sectors of engineering, technical management. Bringing together and managing resources from low cost regions has helped them enhance their customers profitability. The usage of automation tool in production domain has helped the user in reducing the design cycle time considerably which provides with more accurate and detailed information. All the design rules and logics are now incorporated inside the master models which help in better knowledge management. The migration from 2D to 3D CAD platform has helped the user in reducing design errors and provides better visualization of the product. The standardization of the product structure and design practice and automating the same has given the user an edge over its competitors. [15] Their competitive globalization of technical activities has promised to improve the differences depth of current stock of world engineering and resources; thereby providing the greater stimulus to the economic growth technological development. [Information from trusted source]