Is Your Campus a Safe Place

Before diving into the college life, make sure to find out whether the potential campus is a safe place. The thing is that colleges and universities are required by the federal law to set standard protocols for all the safety concerns of the campus. The prospective students (as well as their parents) can check the annual security report of the university in order to see the crime statistics, safety policies and disciplinary actions. However, campus policies may vary, which means you need to research school deeper to find out whether it is comfortable enough for you. By getting through the following points, you will be able to learn more about the safety of the college you pick. What is the college administration doing in order to cultivate safeness? If the campus safety is your number one concern, make sure to find out whether the administration of the school takes measures in order to provide you with what you need. Discover in what way the representatives of the school communicate with the students in case of emergency. The point is that colleges may use various methods, such as display signs, e-mails, sirens or texts in order to contact and alert the students in an emergency. In general, the school must have a thoroughly developed plan that gives an opportunity to alert students even if they are out of the internet and cell phone zone. Is there a security team, police station or county police departments on the territory of the campus? You must know if the campus safety is properly monitored by professionals and in what way the security team representatives coordinate with the off-campus police. Whether the campus security is private or guaranteed by the police, it should be proper enough to support the fire department, to respond to disorder, to provide first aid as well as deal with unpredicted situations. Besides, students must be aware of how colleges handle various reports provided through the abuse hotlines or on the web. Are there procedures that guarantee 100% confidentiality of the victim? It is highly recommended to look for clear and reliable policies from the college as well as for clear statement on who to go for help and how to get in contact with that individual. And finally, make certain you know in what way the students will be protected during the natural disaster. Drug and alcohol abuse, as well as crime, are the obvious issues that the colleges deal with, but you also need to take into account the way schools are prepared for the natural disasters. First of all, the representatives of the college must explain how they collaborate with the local authorities, such as fire departments, what kind of evacuation plans they have and whether they are properly tested. The college of your preference must have properly organized, well-developed plans and the students should be aware of what steps they have to take in a case of emergency.

The Effect Of Full Mouth Disinfection On Insulin Sensitivity

The Effects of Full Mouth Disinfection on Insulin Sensitivity in Type 2 Diabetes with and without Chronic Periodontitis study identified the problem of the high periodontal disease prevalence amongst individuals with poorly controlled type 2 diabetes. The researchers found periodontal prevalence rates to be generally higher in diabetics than in those free of the systemic disease (as cited Srirangarajan, Setty, Satvanaravan, Shetty S, 2016). The literature review can be found within column 2 on page 103, and columns 1 and 2 on page 104. 48 references were used, 48 of the 34 came from primary sources, while the remaining 14 came from secondary sources. Experiments were aimed â€Å"to evaluate the effect of full mouth disinfection (FMD) on insulin resistance in type 2 diabetics, and associated glycemic levels (Srirangarajan, et al., 2016).† The research fulfilled the purpose of finding systemic FMD health benefits for patients with type 2 diabetes to illustrate the GAP in literature between traditional periodontal treatments and glycemic control. The quantitative experiment illuminated glycemic, insulin resistance, and sensitivity levels in the presence and without the presence of periodontal disease. Treatments of SRP (control group), FMD (test group), chemotherapeutic modalities, and oral hygiene instruction were applied to participants to further understand the systemic implications of oral bacteria, and its’ effects on insulin resistance, and glycemic levels. InitialShow MoreRelatedThe Effects Of Full Mouth Disinfection On Insulin Sensitivity1170 Words   |  5 PagesThe Effects of Full Mouth Disinfection on Insulin Sensitivity in Type 2 Diabetes with and without Chronic Periodontitis the experimental research was aimed toward the problem of the high periodontal disease prevalence amongst individuals with poorly controlled type 2 diabetes: admittedly the researchers found periodontal prevalence rates to be generally higher in diabetics than in those free of the systemic disease (as cited Srirangarajan, Setty, Sa tvanaravan, Shetty S, 2016). Literature review

Obamacare and Small Business - 1856 Words

Obamacare Small Business BUS 207 01 November 25, 2013 Melissa Spinden Many people have a lot of questions when it comes to the new healthcare reform law. First off Obamacare is formally called the Patient Protection and Affordable Care Act. The Patient Protection and Affordable Care Act is the healthcare reform law that was signed in 2010 and now many states have opened their health insurance marketplace exchanges as of October 1, 2013. This new healthcare reform law aims to increase the number of Americans that are covered by health insurance and also to decrease the cost of health care. Under this new law everyone in America will have to get health insurance of some form.†¦show more content†¦The delay of the enactment of the Patient Protection and Affordable Care Act will allow for small businesses to increase employee hours as well as hire additional employees until 2015 when the Patient Protection and Affordable Care Act will take affect for businesses. The Patient Protection and Affordable Care Act may negatively impact some employees; if an employee has coverage through its employer the insurance premium must be less than 9.5% of their income. For example if the employee premium is $3600 a year and the 20% share of the premium is $720 and the employee makes $45,000 a year; $45,000 x 9.5%= $4275 which is greater than $720. Therefore this coverage would be deemed affordable. However if this particular employee has a family of four the premium for the family would be an additional $7500 a year. In this case this individual would be eligible for tax credits to help afford the health insurance coverage if their employer did not provide health coverage (Lee, 2013). The delay of the enactment of the Patient Protection and Affordable Care Act will help and hurt people at the same time. The delay of the healthcare reform law does not change the January 2014 deadline that mandates all individuals to get health insurance coverage or taxShow MoreRelatedObamacare Will Impose New Health Coverage963 Words   |  4 PagesObamacare will impose new health coverage costs, the employer mandate, compliance regulations, and new taxes on all businesses. Altogether, these constraints will dramatically affect companies’ per-employee costs, desire to provide health coverage, and motivation to grow in terms of both income and employment. Further Burdening Businesses. Obamacare is likely to exacerbate many of the concerns and costs that are already burdening businesses—particularly small-business owners—in at least four waysRead MoreEssay on Obamacare and Small Businesses 1289 Words   |  6 Pages Obamacare and Small Businesses Adverse Effects Obamacare seems to have a plethora of negative elements attached to it. When it comes to small businesses, Obamacare might potentially have an adverse effect on the employers and workers. However, at this time we cannot do anything for fellow citizens that are feeling the emotional and monetary distress that they’re enduring as a result of Obamacare. There is a possibility Obamacare will have a negative impact on small businesses. Attributable to theRead MoreShould the government require every US citizen and business to have affordable healthcare?700 Words   |  3 PagesShould the government require every US citizen and business to have affordable healthcare? You are working at your small business when you hear a knock on your office’s door, it is your boss†¦ he comes in; he starts talking about how you were a service to his business; after a long period of talk, he fires you. You are now on the way home thinking that this day cannot get worse but then you look at your taxes and they have increased. Then you open the TV and you are watching the news â€Å"Obama care willRead MoreThe Affordable Care Act783 Words   |  3 PagesCare Act (Obamacare) is a healthcare program created by president Obama’s administration. The goal of the Affordable Care Act is to make sure every United States citizen has health insurance. The Affordable Care Act provides â€Å"affordable† health insurance plans to citizens that do not have any and make about $15,000 a year. While the idea of providing health insurance to the millions of American’s that cannot afford it is great, everything comes at a cost. According to Emily Mil ler, Obamacare is causingRead MoreEssay about The Welfare Programs and The Economy in the United States 1138 Words   |  5 PagesSmall businesses are contrived to give all of their employees health care due to Medicare. Through the terms of ObamaCare, small businesses are compelled into closing their doors because of all the hand outs they have to get to their employees. When small business begin to become more successful and make more money, Medicare takes their profits away and gives it to people who dont really need it. ObamaCare and Medicare have both taught ignorant Americans to not get a job because they can get theRead MoreThe Affordable Care Act Of The United States1373 Words   |  6 Pagesbe the president of the United States. As he is the president, he implied many new suggestions in the United States, for example, the Affordable Care Act or The Patient Protection also known as Obamacare. The health care reform also known as The Patient Protection and Affordable Care A ct or simply Obamacare became one of the most ambitious projects in the history of the United States since the mid-1960’s.1 This is the first attempt to reform the U.S. Health Care system of the United States since theRead MoreThe Affordable Care Act ( Aca ) Or Obamacare?1655 Words   |  7 Pages The Pros and Cons of the Affordable Care Act (ACA) or Obamacare? Who Benefits and Who gets Hurt? Chanokporn Srisuwan, Student MBAA 605 Business, Government, and Society Mercy College School of Business- MBA Program August 04, 2016 Abstract The propose of this article is to present the advantages and disadvantages of the Affordable Care Act (ACA) or Obamacare which make all Americans insurable, by requiring insurers to accept all applicants at rates based onRead MoreAffordable Care Act and the Effect on the Economy Essay1165 Words   |  5 Pagesarea of small businesses. A study from the National Federation of Independent businesses justifies how small businesses have the biggest problem supporting their employees with health benefits. Many Americans speculate whether or not the bill will actually benefit small businesses. Instead of helping the business owners, this law will actually enforce a penalty and fine if they do not supply low enough insurance. A two thousand dollar fine per employee is actually levied for any business with moreRead MoreFinding Common Ground Essay1105 Words   |  5 Pagesthis date is when the growing debate began. The Affordable Care Act is also commonly known as Obamacare. A large issue be tween the opposing sides is the future of small business under this bill. â€Å"Many small businesses are going to be absolutely crushed by the provisions in Obamacare that require them to provide expensive health insurance coverage for their employees.† (Snyder, Michael) â€Å"3.2 million small businesses — employing 19.3 million workers nationwide — were eligible last year for tax creditsRead MoreObamacare:Threat to America Essay1076 Words   |  5 PagesThe Patient Protection and Affordable Health Care Act (ACA), also known as Obamacare, was signed into law on March 23, 2010 by President Barack Obama. The purpose of the Act is a health care law aimed at improving the health care system of the United States by widening health coverage to more Americans, as well as protecting existing health insurance policy holders. As of October 1, 2013, Americans have the option to apply for medical coverage through the government controlled Health Insurance Marketplace

Differences Between Judaism and Christianity Essays

Differences between Judaism and Christianity Out of all the major world religions Judaism and Christianity have the closest relationship. There are many difference and many similarities within these religions mainly because Christianity grew out of Judaism. Many people including Jesus and the twelve disciples were Jews (religionfacts.) The main differences are how each religion views Jesus and God, heaven and hell, and the notion of sin. The biggest difference between Judaism and Christianity is their view on God and Jesus. Christianity teaches that Jesus Christ is the fulfillment of the Old Testament prophecies of a coming Messiah / Savior. Christians believe that Jesus is the son of God, part of the trinity, and that only through†¦show more content†¦Christians believe if you except Jesus Christ as you savior you will go to heaven. Like Christians, Jews believe that there is a life after death. Unlike Christians, Jews believe there are seven Heavens, the highest one being occupied by God and his angels. Christians believe that Heaven and Hell are separate and that the people that didn’t except God will perish and go to hell and those who did will not perish and have everlasting life (library.) Jews believe that people who are punished in the afterlife are sent to a place called Gehenna, and that this place is not separate from heaven, but that it is just a farther distance away from God. They believ e that this punishment is not eternal because God is full of mercy and love (mosiaclaw.) Christianity states that all people are born with sin through their father’s blood and that only through Jesus Christ can your sins be forgiven. Judaism does not believe that people are bad from birth. Jews believe that people enter the world free of sin, with a soul that is pure and innocent and untainted and that they cannot remove sin by themselves, but need an act of grace provided by the sacrificial death of salvation other than through Jesus (mosiaclaw.) As you can see even though Judaism and Christianity have the closest relationship there are many very important differences. Their different views on Jesus and God, Heaven and hell, and the notion of sin are what separate these two great but differentShow MoreRelatedDifferences Between Christianity And Judaism Essay848 Words   |  4 Pagesexplore the differences and similarities between Christianity and Judaism in an attempt to create more religious tolerance. Exploration and education lead to understanding and only when you understand can you feel compelled to navigate real relationships with your spiritual brothers. Christians and Jews all worship the same God; the paths are just different. Believe it or not, Christianity and Judaism are the most similar to all the major world religions. Both Christianity and Judaism believe in GodRead MoreThe Differences Between Judaism And Christianity2316 Words   |  10 Pages â€Å"The Similarities and difference between Judaism and Christianity† It is told that Christianity derived from the Jewish practices. Those who left the religion to practices to the new rapidly growing religion Christianity, left due to the strict leaders and it’s strict practices in rituals. Within the Jewish seen Jesus as the Messiah, a prophet but not the Son of Christ. The rejection and the crucifixion of Jesus caused the disagreement between the two religion practices, leading those who practicedRead MoreWhat are the similarities and differences between Christianity, Islam, and Judaism?656 Words   |  3 PagesEver thought to yourself, â€Å"Why do people practice the Judaism, Christianity, and Islamic faith?† or, â€Å"What are the similarities and differences between Christianity, Islam, and Judaism?† Well Christianity, Islam and Judaism are all similar religions in some ways but are also very different from each other in other ways as well. Some things that are similar and different are the holy books, the symbol of faith, and the house of worship. All three religions have a holy book. But the holy books areRead MoreJudaism, Christianity, And Islam1052 Words   |  5 PagesAubrey Fletcher 3/9/15 Humanities Professor Michaud 417868 Judaism, Christianity, and Islam There are roughly 4,200 different religions in the world today, among them the largest are Judaism, Christianity, and Islam. These three religions are more similar then one would think. Christianity is the largest religion in the world with 2 billion followers and are called Christians. Islam is the second largest religion in the world with 1.3 billion followers. They are called Muslims, which means â€Å"oneRead MoreComparison Between Judaism And Christianity1711 Words   |  7 PagesDaniel Cooney 5/15/17 Rav Shai Jewish Faith and Practice Comparison of Judaism and Christianity Judaism and Christianity may be completely different religions, but they along with many differences there are many similarities between the religions. Religions may vary from culture to culture, but mostly all are based on the same principle; that there is something greater than us that we all should believe in. Being that this is such a widespread belief, you would think that all religions wouldRead MoreConflicts Between Christians and Jews are Low Essay765 Words   |  4 Pagestolerance and finding the commonality between all of us. I think thats how were all going to come together†. Because of people like this, if one million Jewish people and one million Christians moved within the borders of the same country the level of religious conflict would be low in the country because the similarities such as being monotheistic and believing in similar ideas and have the same holy sites. These reasons will over power their differences thus allowing them to have a low levelRe ad MoreComparison between Judaism and Christianity700 Words   |  3 Pages Comparison between Judaism and Christianity Name Institution â€Æ' Christianity and Judaism are two religions which share an origin. Abraham is the father of faith of both Christians and Judaists. The two religions are based on the Old Testament; however, Judaism has refused to acknowledge the New Testament. It is said that is a Judaist accepts Christianity, and then become complete. However, if a pagan accepts Christianity, they are converted because they do not have the basis that is providedRead MoreComparing Islam And Baha I And Islam1264 Words   |  6 Pagescan be so different yet so similar. Whether it be the various branches of Christianity, the Chinese religions, or even Judaism and Islam, they have so much in common when you work down to the roots of the religions. For starters, I will be comparing Islam and Baha’i. Part of the reason that Baha’i and Islam are so similar is because Baha’i gets its start from some of the base beliefs of Islam. Some of the similarities between the two are the fact that both have obligatory prayers. With Islam, a believerRead MoreSimilarities And Differences Between Islam And Islam940 Words   |  4 PagesSimilarities and Differences among the Religious Beliefs of Judaism, Christianity, and Islam Christianity, Islam, and Judaism are referred to as the three Abrahamic religions, this means that in addition to being monotheistic religions that worship the same God, these three religions feature Abraham in a foundational role (Gilman 15). Today’s government structures, traditions and laws of social behavior find their origin in the development of these three main beliefs. Although there has been theRead MoreChristianity, Hinduism, And Islam1054 Words   |  5 Pagesare also many similarities in their believes. Although the followers of Judaism, Christianity, and Islam may see things differently, they basically hold the same values and codes. To Islam, the Prophet Mohammad’s teaching is a â€Å"complete and final revelation†. On the other hand, according to the bible, Christianity believes that Jesus Christ is the true lord and savior will grant you the access to heaven in the afterlife. Judaism is founded by Abraham, and it is the base from which both of t he other

Analysis Of Marjane s Persepolis Essay Example For Students

Analysis Of Marjane s Persepolis Essay Journal 1: PersepolisDuring Marjane’s adolescents, I would describe her as â€Å"bright†. The reason I chose the word â€Å"bright† is because Marjane was far more intelligent at such a young age that most of her peers. Before Marjane was thirteen she read and understood Marxism, she knew a great deal about Iran’s history, and her dream job was to be a prophet who ended all sadness and pain within the world. I think that growing up in a country that was being torn apart by war and living in a family filled with politically literate revolutionaries is what caused Marjane to be so intelligent and well rounded at a young age. But, I also believe that Marjane would have done well for herself either way due to her interest politics. Even when Marjane s parents tried to keep her away from protest she maintained an interest in them. Marjane was many other things as a child but it was her intelligence that I believe stood out the most. Journal 2: PersepolisPost-revolution Iran was euphoric to some but overall still a hostile place.Marjane’s family knows that although the revolution is over, a new regime will take over and cause despair all over again. Her father tells her that as long as there is oil in the Middle East there will never be real peace. During this time, Iran’s political prisoners are released from prison. This is when Marjane meets her Uncle Anoosh who tells her about prison and how they would torture him. Due to Marjane s immaturity she see’s being imprisoned and tortured as something to be proud of, she believes that being imprisoned proved that someone was a hero. She feels disappointed with her father because he had never been imprisoned. Although Marjane finds all of the new information interesting it begins to overwh. . to suicide attempts. By the end of the book, she has gone through a divorce, which is almost unheard of in Iran and is not allowing her past of her failed relationship to get the best of her. Although Marjane’s depression and suicide attempt it nothing to be happy about, it seems that living through her suicide attempt caused her to realize how important her life was. Through all of her heartache, Marjane has found herself. She seems to be surer of her decisions and has more trust in herself than she did previously. Marjane was brave and intelligent her whole life but lacked confidence in herself, this showed once she moved to Europe began ignoring her conscious in an attempt to fit in with others. But, once Marjane became more self-assured her life took a turn in the right direction and Marjane’s confidence in herself did not begin to show until she was an adult.

Public Relations Todays More Complex Business

Question: Discuss about thePublic Relationsfor Todays More Complex Business. Answer: Introduction In todays more complex business environment, good communication is essential for the success and growth of any aviation organization. For airports this requires a heavy focus on effective communication with the public, customers and airport tenants, on issues such as: noise, pollution, flight delays, cost of parking, cost of landing fees, etc. Along with this, for airlines this requires a concentrated effort on clearly communicating with their customers on things such as: price, service and safety and their staff on job security and wages and with governments on a market that is fairly regulated. On the other hand, this research essay would be helpful to critically examine how effectively Australias largest airline has communicated with the public. Moreover, this essay would be useful to portray that how Qantas uses best practices in public relations to communicate with its staff, shareholders, government and customers in an effective and a proper manner. Qantas and Its Public Relations Practices Qantas (Queensland and Northern Territory Aerial Services) is the largest domestic and global airline of Australia. Qantas is the third oldest airline in the world. It was founded in 1920 by Winton. In addition, Qantas is the world's leading long distance airline. Currently, Qantas is known as the one of the strongest brands in Australia (Qantas. 2016). Qantas operates domestic, regional and international services to satisfy its customers. The company is fully dedicated towards its customers. Along with this, Qantas builds strong relations and also makes effective communication with its staff, customers, shareholders, and government. This is the major key of success of Qantas. In the views of Lynes Dredge (2006), business organizations use a lot of management functions such as: human resources, research development, finance, marketing, legal, operations, etc. to operate their businesses and to enhance their capacity. Each of these functions plays a major role in the success and growth of the organizations. Apart from this, at present, public relation (PR) has become a unique function that business firms must adopt and implement for the success and growth of the business (Lynes Dredge , 2006). PR plays a significant role to develop and maintain relationships with all the key people and stakeholders by communicating with these groups effectively. In other words, it also can be said that, public relations is a strategic communication process that plays a major role to develop mutually beneficial relationships between associations and their publics. Communication is a major key that is essential to maintain a long-term and credulous relationship with public s and stakeholders of the company (Fitch, 2016). The authors Truscott, Bartlett Tywoniak (2009) state that, public relation (PR) is major point of an organization that is used by the business firm to make strong relations and communications with all its stakeholders. Public relation mainly involves media relations, corporate responsibility, social media, reputation management and crisis communications. Along with this, PR combines the broadcast, global print and online media for the success and growth of the business. The major objective of PR is to gain full media coverage, maintain a positive public image, develop brand awareness and also establish strong relationships with the different audiences of the organization (Truscott, Bartlett Tywoniak, 2009). According to the authors Kotler, Burton, Deans, Brown, Armstrong (2015), Qantas uses a lot of important practices of public relations to make effective communicate with staff, shareholders, government and customers. For case, the corporate PR practice is the major practice that Qantas uses to effectively communicate with staff, shareholders, government and customers. For case, with the help of this practice, the company develops corporate-wide strategies to communicate with the public (Kemp, 2013). Moreover, in the corporate PR practice, Qantas identifies the public, conducts required research, goal-setting, benchmarking, decides measurement criteria for the public relations program, executes the full range of required tactics to accomplish the goals, and also evaluates program success. This area of practice plays a critical role to develop a strong relationship between the Qantas and its staff, customers shareholders. The main reason behind it is that, the corporate area of PR pra ctice fully focuses its attention on the public (Kotler, Burton, Deans, Brown Armstrong, 2015). In the views of Prindle (2011), branding is also the other major practice of public relation. Qantas uses this PR practice to make effective communication with its customers and shareholders. In this area of practice, Qantas ensures that brand messages of the business are executed all the way through the entire organization. Moreover, it should also be noted down that, brand message is essential to develop effective communication with the internal and external audiences of the company. Along with this, branding practice is a part of corporate practice (Prindle, 2011). In this area of practice, Qantas uses research trust-building tactics for instance community outreach, positive media relations, etc. to communicate with staff, customers, shareholders, and government in an effective and an appropriate manner. The authors Gittell Bamber (2010) state that, Qantas uses employee engagement PR practices to effectively communicate with its staff. It is because of the employee engagement practice plays a major role to reinforce communication between the company and its staff. Along with this, the practice is also helpful to improve employee satisfaction level and to decline the impact of third-party hindrance on the employer-employee relationship. Qantas uses grassroots as well as diversity outreach as the major tools of employee engagement PR practice (Gittell Bamber, 2010). For this reason, it is clear that, Qantas takes care of its employees and this is essential to accomplish the desired goals objectives of the business in a specified time period. According to the authors Robbins, Bergman, Stagg Coulter (2014), in todays competitive marketplace, customer satisfaction is essential to success and growth. Qantas uses customer satisfaction PR practice to effectively communicate with its customers. It is well known that, Qantas is the biggest domestic and global airline because of it provides fully satisfaction to its customers. In this area of practice, Qantas identifies the perceptions and expectations of the customers; and also observes the issues that are faced by the customers. Qantas develops specific tools to help out its customers and to decrease challenges that have an effect on the satisfaction level of the customers (Driver, 1999). On the other hand, Qantas conducts post-transaction follow-up to make sure complete customer satisfaction. It also conducts employee focus groups so they may recognize internal obstacles that are reducing the satisfaction level of customers. Qantas also conducts research to find out that it n eeds to develop and perform training programs to improve the customer satisfaction level in an effective way (Robbins, Bergman, Stagg Coulter, 2014). As a result, it can be said that, Qantas is fully reliable to its customers; so it uses customer satisfaction public relation practice to effectively communicate with its customers. The authors Johnston Sheehan (2014) affirm that, Qantas uses issue management PR practice to effectively communicate with its staff, shareholders, and customers. The issues management practice plays a major role to accomplish client goals of the business. For case, with the help of this PR practice, Qantas recognizes major issues that may present opportunities or obstacles to the firm and also develops strategies to capture the opportunities or to reduce threats in an effective and a significant manner. Along with this, in this area of practice, Qantas expresses that staff, shareholders, and customers are the key audiences of the business (Johnston Sheehan, 2014). As a result, Qantas makes effective communication with all the people that are related to the business. According to Robinson, Fallon Cameron (2016), the public-private partnership projects PR practice is also used by Qantas to make effective communicate with its shareholders and government. This PR practice plays a major role in order to create positive responses as well as actions at all stages of the business process. In addition to this, Qantas uses message development, digital strategies, media relations, politicians, and so on as the major components of this public relation practice. Moreover, in this area of PR practice, Qantas fulfill all its legal obligations as well as business commitments; so it can establish strong relations with the shareholders and government (Robinson, Fallon Cameron, 2016). The authors Vaara, Kleymann Serist (2004) state that, Qantas uses granular segmentation practice in order to identify its audience and their drivers in an accurate way. Moreover, in this area of PR practice, Qantas evaluates its target audiences, for instance customers, partners, prospects, suppliers, etc. and also divides them into relevant sub-categories. Apart from this, with the help of this practice, Qantas conducts a research to know that where the target audiences go to gain the information that are related to the company or industry. Qantas also makes efforts to provide services to its target customers at the right place and at the right time (Vaara, Kleymann Serist, 2004). Thats why; it can be said that, Qantas uses this practice to cover the target audiences and also to make communication with them in an effective and an appropriate manner. In the words of Bray Waring (2009), Qantas also uses marketing integration PR practice to effectively communicate with staff, shareholders, government and customers. The PR practice combines all the public relations tactics into the overall marketing program. Along with this, with the help of this practice area, the firm ensures that the marketing public relations messages of the business are well-matched. Moreover, the marketing public relations messages influence the marketing programs and their tactics such as: media relations as well as special events (Watson, 2007). In this area of practice, Qantas develops an environment of sales relations in which public relations play a major role in order to retain existing customers and to attract new customers for the growth and success of the organization. On the other hand, Qantas also focuses on social impact marketing practices to change behaviors as well as opinions of people towards the services of the company. These practices play an important role in order to create long-term substantive impact on the wide social issues. Moreover, Qantas believes that these social practices go beyond the traditional PR techniques to accomplish the business goals and to establish a strong relationship with customers (Bray Waring, 2009). Consequently, Qantas make use of marketing integration practice to effectively communicate with employees, shareholders, government and customers. The author Ayish (2005) states that, in todays advanced technological business environment, Qantas also uses social media as a PR practice in order to make effective communication with its external stakeholders. For case, with the help of this PR practice, Qantas use social media platforms such as: Facbook, Twitter, LinkedIn, Pinterest, etc. to promote its services and to get customer feedback in a proper way. Along with this, with the help of social media, Qantas comes to know about the perceptions, expectations, needs, and preferences of customers. Qantas makes changes in its services to improve the customers satisfaction level (Ayish, 2005). In this way, the social media practice also helpful to Qantas to make effective communicate with staff, shareholders, government and customers. Conclusion On the premises of above discussion, it can be assumed that, the public relation practices are essential for the growth and success of the business organization. Moreover, it is also observed that, PR practices play an important role to accomplish the strategic as well as competitive goals and objectives of the business. Along with this, it is also scrutinized that, Qantas uses numerous effective PR practices to make strong relations with its staff, customers, and stakeholders. These PR practices also offer full media coverage and also improve the reputation of the firm at the global level. Moreover, the PR practices used by Qantas play a critical role to reduce the obstacles of business and to improve organizational performance effectiveness in an effective and a more comprehensive manner. In this way, it can be said that, PR practices of Qantas play a major role to improve the customers satisfaction level and to make effective communicate with staff, shareholders, government and c ustomers of the organization. References Ayish, M. I. (2005). Virtual public relations in the United Arab Emirates: A case study of 20 UAE organizations use of the Internet. Public Relations Review, 31(3), 381-388. Bray, M., Waring, P. (2009). The (continuing) importance of industry studies in industrial relations. Journal of Industrial Relations, 51(5), 617-633. Driver, J. C. (1999). Developments in airline marketing practice. Journal of Marketing Practice: Applied Marketing Science, 5(5), 134-150. Fitch, C. (2016). Professionalizing Public Relations: History, Gender and Education. USA: Springer. Gittell, J. H., Bamber, G. J. (2010). High-and low-road strategies for competing on costs and their implications for employment relations: international studies in the airline industry 1. The International Journal of Human Resource Management, 21(2), 165-179. Johnston, J., Sheehan, M. (2014). Public Relations: Theory and Practice. Australia: Allen Unwin. Kemp, K. (2013). Flight Of The Titans: Boeing, Airbus and the battle for the future of air travel. Random House. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015). Marketing. Australia: Pearson Higher Education AU. Lynes, J. K., Dredge, D. (2006). Going green: Motivations for environmental commitment in the airline industry. A case study of Scandinavian Airlines. Journal of sustainable tourism, 14(2), 116-138. Prindle, R. (2011). A Public Relations Role in Brand Messaging. International Journal of Business and Social Science 2(18), 32-36. Qantas. (2016). About Us. Retrieved From: https://www.qantas.com/travel/airlines/company/global/en Robbins, S.P., Bergman, R., Stagg, I., Coulter, M. (2014). Management. Australia: Pearson Australia. Robinson, P., Fallon, P., Cameron, H. (2016). Operations Management in the Travel Industry, 2nd Edition. UK: CABI. Truscott, R. A., Bartlett, J. L., Tywoniak, S. A. (2009). The reputation of the corporate social responsibility industry in Australia. Australasian Marketing Journal (AMJ), 17(2), 84-91. Vaara, E., Kleymann, B., Serist, H. (2004). Strategies as discursive constructions: The case of airline alliances. Journal of Management Studies, 41(1), 1-35. Watson, T. (2007). Reputation and ethical behaviour in a crisis: predicting survival. Journal of Communication Management, 11(4), 371-384.